Browse by Person (creator, editor, contributor, etc.)
Number of items: 1.
Conference or workshop item
Green, J. and Wong, Veronica
New Product Market Entry Success: A Comparison of Factor Variance.
In: Proceedings of the 22nd Conference of the European Marketing Academy, 25th - 28th May, 2011, Barcelona, Spain.
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)