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Article
| Gupta, Suraksha and Malhotra, N.K. and Czinkota, M. and Foroudi, P. (2016) The local brand representative in reseller networks. Journal of Business Research, 69 (12). pp. 5712-5723. ISSN 0148-2963. (doi:https://doi.org/10.1016/j.jbusres.2016.01.046) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Gupta, Suraksha and Malhotra, N.K. and Czinkota, M. and Foroudi, P. (2016) Marketing innovation : A consequence of competitiveness. Journal of Business Research, 69 (12). pp. 5671-5681. ISSN 0148-2963. (doi:https://doi.org/10.1016/j.jbusres.2016.02.042) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Foroudi, P. and Melewar, T.C. and Gupta, S (2014) Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting. Journal of Business Research, 67 (11). pp. 2269-2281. ISSN 01482963 (ISSN). (doi:https://doi.org/10.1016/j.jbusres.2014.06.015) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
