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Article
Punjaisri, K. and Evanschitzky, H.b and Rudd, J.b (2013) Aligning employee service recovery performance with brand values: The role of brand-specific leadership. Journal of Marketing Management, 29 (9-10). pp. 981-1006. ISSN 0267-257X. E-ISSN 1472-1376. (doi:https://doi.org/10.1080/0267257X.2013.803144) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
Punjaisri, K. and Wilson, A.b and Evanschitzky, H.b (2009) Internal branding to influence employees' brand promise delivery: A case study in Thailand. Journal of Service Management, 20 (5). pp. 561-579. ISSN 1757-5818. (doi:https://doi.org/10.1108/09564230910995143) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |