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Conference or workshop item
Petrovici, Dan Alex and Etayo, C. (2010) When Less is More: A Comparative Study on Advertising Avoidance. In: Academy of Marketing Science Cultural Perspectives in Marketing (CPM) Conference, IESEG, 21 - 24 July 2010, Lille, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
Etayo, C. and Petrovici, Dan Alex (2010) A Comparative Study on Advertising Avoidance and Percieved Intrusiveness. In: The 9th International Conference on Research in Advertising (ICORIA), 25 -26 June 2010, Madrid, Spain. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |