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Number of items: 30.

Article

Mason, Katy and Doyle, Peter and Wong, Veronica (2006) Market Orientation and Quasi-integration: Adding Value through Relationships. Industrial Marketing Management, 35 (2). pp. 140-155. ISSN 0019-8501. (doi:https://doi.org/10.1016/j.indmarman.2005.01.005) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Doyle, Peter and Wong, Veronica (1998) Marketing and Competitive performance: An Empirical Study. European Journal of Marketing, 32 (5/6). pp. 514-535. ISSN 0309-0566. (doi:https://doi.org/10.1108/03090569810216145) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Mudambi, Susan M. and Doyle, Peter and Wong, Veronica (1997) An Exploration of Branding in Industrial Markets. Industrial Marketing Management, 26 (5). pp. 433-446. ISSN 0019-8501. (doi:https://doi.org/10.1016/S0019-8501(96)00151-4) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Doyle, Peter and Wong, Veronica and Shaw, Vivienne (1995) Marketing Strategies of International Competitors in the U.K. Machine Tool Market. Journal of Global Marketing, 8 (2). pp. 75-96. ISSN 0891-1762. (doi:https://doi.org/10.1300/J042v08n02_05) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Saunders, John and Wong, Veronica and Doyle, Peter (1994) The Congruence of Successful International Competitors: A Study of the Marketing Strategies and Organizations of Japanese and US Competitors in the UK. Journal of Global Marketing, 7 (3). pp. 41-60. ISSN 0891-1762. (doi:https://doi.org/10.1300/J042v07n03_03) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Doyle, Peter and Shaw, Vivienne and Wong, Veronica (1993) International Competition in the UK Machine Tool Market. Journal of Marketing Management, 9 (4). pp. 383-391. ISSN 0267-257X. (doi:https://doi.org/10.1080/0267257X.1993.9964247) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Doyle, Peter and Saunders, John and Wong, Veronica (1992) Competition in Global Markets: A Case Study of American and Japanese Competition in the British Market. Journal of International Business Studies, 23 (3). pp. 419-442. ISSN 0047-2506. (doi:https://doi.org/10.1057/palgrave.jibs.8490273) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Wong, Veronica and Saunders, John and Doyle, Peter (1990) Japanese Marketing Strategy. Strategic Direction, . pp. 10-22. ISSN 0258-0543. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Wong, Veronica and Saunders, John and Doyle, Peter (1988) The Quality of British Marketing: A Comparison with US and Japanese Multinationals in the UK Market. Journal of Marketing Management, 4 (2). pp. 107-130. ISSN 0267-257X. (doi:https://doi.org/10.1080/0267257X.1988.9964065) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Wong, Veronica and Saunders, John and Doyle, Peter (1987) Japanese Marketing Strategies in the United Kingdom. Long Range Planning, 20 (6). pp. 54-63. ISSN 0024-6301. (doi:https://doi.org/10.1016/0024-6301(87)90132-4) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Doyle, Peter and Saunders, John and Wong, Veronica (1986) Japanese Marketing Strategies in the UK: A Comparative Study. Journal of International Business Studies, 17 (1). pp. 27-46. ISSN 0047-2506. (doi:https://doi.org/10.1057/palgrave.jibs.8490415) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Book section

Wong, Veronica (1998) BAA: Specialist Shops. In: Doyle, Peter and Bridgewater, S., eds. Innovation in Marketing. Butterworth Heinemann/CIM, Oxford, pp. 105-115. ISBN 978-0-7506-4121-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Wong, Veronica (1998) Rank Xerox: DocuTech. In: Doyle, Peter and Bridgewater, S., eds. Innovation in Marketing. Butterworth Heinemann/CIM, pp. 83-97. ISBN 978-0-7506-4121-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Wong, Veronica (1998) SmithKline Beecham Consumer Healthcare (SBCH): Dr. Best Flex Toothbrush. In: Doyle, Peter and Bridgewater, S., eds. Innovation in Marketing. Butterworth Heinemann/CIM, Oxford, pp. 30-41. ISBN 978-0-7506-4121-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Wong, Veronica and Saunders, John and Doyle, Peter (1995) Japanese Marketing Strategies in the United Kingdom. In: McDonald, Malcolm, ed. Marketing Strategies: New Approaches, New Techniques. Pergamon, UK. ISBN 978-0-08-042572-6. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Wong, Veronica and Saunders, John and Doyle, Peter (1994) Examining Generic Marketing Strategies and Organisations of Successful International Competitors. In: Saunders, John, ed. The Marketing Initiative: ESRC Research in Marketing and Related Topics. Prentice-Hall, UK, pp. 4-19. ISBN 978-0-13-042821-9. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Doyle, Peter and Wong, Veronica and Saunders, John (1994) Fighting for the UK Market: British, Japanese and American Competitors Compared. In: Saunders, John, ed. The Marketing Initiative: ESRC Research in Marketing and Related Topics. Prentice-Hall, Hemel Hempstead, UK, pp. 256-275. ISBN 978-0-13-042821-9. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Conference or workshop item

Mason, Katy and Doyle, Peter and Wong, Veronica (2000) Exploring Supply Chain Configuration to Leverage Market Orientation: A Taxonomy of Vertical de-Integration. In: Proceedings of the 29th European Marketing Academy Conference, 23rd -26th May 2000, Erasmus University, Rotterdam. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Mudambi, Susan M. and Doyle, Peter and Wong, Veronica (1997) An Analysis of Situational and Decision Factors Affecting Industrial Purchases. In: Proceedings of the First Academy of Marketing (UK) Conference, 8th-10th July 1997, Manchester Metropolitan University, Manchester, UK. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Mudambi, Susan M. and Doyle, Peter and Wong, Veronica (1997) The Value of Branding to the Industrial Customer. In: Proceedings of the 26th European Marketing Academy Conference, 20th-23rd May 1997, Warwick Business School. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Mudambi, Susan M. and Doyle, Peter and Wong, Veronica (1996) A Critical Examination of Branding in Industrial Markets. In: Proceedings of the 25th European Marketing Academy Conference, 14th-17th May 1996, Budapest, Hungary. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Doyle, Peter and Wong, Veronica (1996) Marketing and International Competitiveness: An Empirical Study. In: Proceedings of the 25th European Marketing Academy Conference, 14th-17th May 1996, Budapest, Hungary. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Doyle, Peter and Shaw, Vivienne and Wong, Veronica (1993) International Competition in the UK Machine Tool Market. In: Proceedings of the 26th Marketing Education Group Conference, July 1993, Loughborough University Business School. (Unpublished) (doi:https://doi.org/10.1080/0267257X.1993.9964247) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Saunders, John and Wong, Veronica and Doyle, Peter (1992) Japanese? Marketing? Planning?: Business in Balance. In: Marketing in the New Europe and Beyond - Proceedings of the 25th Marketing Education Group Conference, July 1992, University of Salford, Manchester, UK. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Wong, Veronica and Saunders, John and Doyle, Peter (1989) The Barriers to Achieving Stronger Marketing Orientation in British Companies: An Exploratory Study. In: Proceedings of the Marketing Education Group 22nd Conference, Glasgow Business School. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Wong, Veronica and Doyle, Peter and Saunders, John (1989) The Congruence of Successful International Competitors: A study of the Marketing Strategies and Organisation of US, British and Japanese Competitors. In: Proceedings of the 18th European Marketing Academy Conference, Athens, Greece. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Doyle, Peter and Saunders, John and Wong, Veronica (1989) International Marketing Strategies and Organisation: A Study of US, Japanese and British Competitors. In: Proceedings of the Annual Conference of the American Marketing Association, August 1989, Chicago, U.S.A.. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Wong, Veronica and Saunders, John and Doyle, Peter (1988) The Quality of British Marketing: A Comparative Investigation of International Competition in the UK Market. In: Proceedings of the Marketing Education Group 2lst Conference, Huddersfield, UK. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Doyle, Peter and Saunders, John and Wong, Veronica (1985) The Overseas Marketing of Japanese Subsidiaries. In: Proceedings of the American Marketing Association Summer Conference, Washington D.C. U.S.A.. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Doyle, Peter and Saunders, John and Wong, Veronica (1985) A Comparative Investigation of Japanese Marketing Strategies in the British Market. In: Proceedings of the l4th Conference of the European Marketing Academy, Bielefeld, West Germany. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

This list was generated on Sat May 25 03:16:45 2019 BST.