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Article
Chumnumpan, P. and Shi, X. (2019) Understanding New Products’ Market Performance Using Google Trends. Australasian Marketing Journal, . E-ISSN 1441-3582. (doi:https://doi.org/10.1016/j.ausmj.2019.01.001) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) |
Shi, X. and Chumnumpan, P. and Fernandes, K. (2014) A diffusion model for service products. Journal of Services Marketing, 28 (4). pp. 331-341. ISSN 0887-6045. (doi:https://doi.org/10.1108/JSM-11-2012-0224) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
Shi, X. and Fernandes, K. and Chumnumpan, P. (2014) Diffusion of multi-generational high-technology products. Technovation, 34 (3). pp. 162-176. ISSN 0166-4972. (doi:https://doi.org/10.1016/j.technovation.2013.11.008) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |