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Conference or workshop item
Chen, W-C. and Wong, Veronica (1998) New Product Preannouncement: A Structural Equation of Situational Factors, Strategic Behaviors, and Effectiveness. In: PDMA International Conference, 3rd-7th October 1998, Atlanta, Georgia, USA. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |