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Chen, Chien Wei and Wong, Veronica (2012) Design and Delivery of New Product Preannouncement Messages. Journal of Marketing Theory and Practice, 20 (2). pp. 203-221. ISSN 1069-6679. (doi:https://doi.org/10.2753/MTP1069-6679200206) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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