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Conference or workshop item
Chen, C.W. and Wong, Veronica (1999) New Product Preannouncements: A Model of Situational Factors, Strategic Behaviours and Effectiveness. In: Proceedings of the 28th European Marketing Academy Conference, 11th-14th May 1999, Humboldt University, Berlin. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |