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Number of items: 10.

Article

Chan, Fanny Fong Yee and Lowe, Ben (2018) Product placement practices in prime-time television programs in Hong Kong. International Journal of Advertising, 37 (6). pp. 984-1009. ISSN 0265-0487. (doi:https://doi.org/10.1080/02650487.2017.1353263) (Full text available)
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Chan, Fanny Fong Yee and Lowe, Ben and Petrovici, Dan Alex (2017) Processing of product placements and brand persuasiveness. Marketing Intelligence and Planning, 23 (3). pp. 311-328. ISSN 0263-4503. (doi:https://doi.org/10.1108/MIP-03-2015-0051) (Full text available)
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Chan, Fanny Fong Yee and Petrovici, Dan Alex and Lowe, Ben (2016) Antecedents of Product Placement Effectiveness Across Cultures. International Marketing Review, 33 (1). pp. 5-24. ISSN 0265-1335. (doi:https://doi.org/10.1108/IMR-07-2014-0249) (Full text available)
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Chan, Fanny Fong Yee and Lowe, Ben and Petrovici, Dan Alex (2015) Young Adults’ Perceptions of Product Placement in Films: An Exploratory Comparison between the United Kingdom and Hong Kong. Journal of Marketing Communications, . ISSN 1352-7266. E-ISSN 1466-4445. (doi:https://doi.org/10.1080/13527266.2015.1061036) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Conference or workshop item

Chan, Fanny Fong Yee and Lowe, Ben (2018) The Moderating Role of Psychological Trait Reactance in Humorous Product Placements. In: 93rd Western Economics Association Annual Conference. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee and Lowe, Ben (2017) The Effect of Placement Context on Brand Persuasiveness. In: Back to the Future: Using Marketing Basics to Provide Customer Value. Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. 2017 AMS Annual Conference. Springer ISBN 978-3-319-66022-6. (doi:https://doi.org/10.1007/978-3-319-66023-3_104) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee and Lowe, Ben (2016) Exploring the Prevalence and Execution of Brand Placements in Hong Kong Prime Time Television Programs. In: Association for Education in Journalism and Mass Communication 99th Annual Conference. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee and Petrovici, Dan Alex and Lowe, Ben (2013) Cultural Differences in the Perception of Product Placement in Films. In: European Academy of Marketing 42nd Conference, 4th - 7th June 2013, University in Istanbul. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee and Petrovici, Dan Alex and Lowe, Ben (2013) The Role of Depth of Processing and Need for Cognition on Product Placement Effectiveness. In: Academy of Marketing Annual Conference, 8th to 11th July 2013, University of South Wales. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee and Petrovici, Dan Alex and Lowe, Ben (2011) Young Consumers' Experiences and Perceptions of Product Placement in Movies and its Implications. In: Avanca International Conference Cinema - Art, Technology and Communication, Avanca, Portugal. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

This list was generated on Mon May 27 12:32:55 2019 BST.