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Gupta, Suraksha and Melewar, TC and Bourlakis, M (2009) Transfer of brand knowledge in business-to-business markets: a qualitative study. Journal of Business and Industrial Marketing, 25 (5). pp. 395-403. ISSN 0885-8624. (doi:https://doi.org/10.1108/08858621011058151) (Full text available)

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