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Yu, Q. and Asaad, Y. and Yen, D.A. and Gupta, Suraksha (2017) IMO and internal branding outcomes: an employee perspective in UK HE. Studies in Higher Education, 43 (1). pp. 37-56. ISSN 0307-5079. (doi:https://doi.org/10.1080/03075079.2016.1152467) (Full text available)

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