Skip to main content
Kent Academic Repository

Browse by Journal

Group by: Creator's name | Item Type | Date | No Grouping
Jump to: Article
Number of items: 1.

Article

Chen, Chien Wei, Wong, Veronica (2012) Design and Delivery of New Product Preannouncement Messages. Journal of Marketing Theory and Practice, 20 (2). pp. 203-221. ISSN 1069-6679. (doi:10.2753/MTP1069-6679200206) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32817)

This list was generated on Thu Mar 28 23:07:01 2024 GMT.