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| Hasan, Md Rajibul, Lowe, Ben, Petrovici, Dan Alex (2017) Antecedents of Adoption of Pro-poor Innovations in the Bottom of Pyramid: An Empirical Comparison of Key Innovation Adoption Models. In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Marketing at the Confluence between Entertainment and Analytics. Proceedings of the 2016 Academy of Marketing Science World Marketing Congress. . Springer ISBN 978-3-319-47330-7. (doi:10.1007/978-3-319-47331-4_214) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:57012) |
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| Lowe, Ben and Sullivan-Mort, Gillian and Hasan, Md Rajibul (2018) Connecting with Consumers in Subsistence Marketplaces: An Abstract. In: Rossi, Patricia and Krey, Nina, eds. Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Developments in Marketing ScienceL Proceedings of the Academy of Science . Springer, pp. 29-30. ISBN 978-3-030-02567-0. E-ISBN 978-3-030-02568-7. (doi:10.1007/978-3-030-02568-7_10) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:67065) |
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| Temerak, M.S., Ramadan, N. (2020) “We Shall Not Remain Passive”: TSR Implications in the Sharing Economy Context: An Abstract. In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. From Micro to Macro: Dealing with Uncertainties in the Global Marketplace. Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference. . pp. 521-522. Springer ISBN 978-3-030-89883-0. (doi:10.1007/978-3-030-89883-0_136) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:79689) |
