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Chan, Fanny Fong Yee and Lowe, Ben (2017) The Effect of Placement Context on Brand Persuasiveness. In: Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Science . Springer, Cham, Switzerland. ISBN 978-3-319-66022-6. E-ISBN 978-3-319-66023-3. (doi:10.1007/978-3-319-66023-3_104) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61878)

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