Browse by Journal

Group by: Creator's name | Item Type | Date | No Grouping

Jump to: L

Number of items: 1.

L

Lowe, Ben and Alpert, Frank (2003) Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy. In: Henderson, G.R. and Moore, M.C., eds. American Marketing Association winter educators' conference; Marketing theory and applications; 2003. AMA Winter Educators Conference . American Marketing Association, pp. 179-187. ISBN 0-87757-305-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:5142)

This list was generated on Fri Apr 19 22:43:53 2024 BST.