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The interactive effects of online reviews on the determinants of swiss hotel performance: A neural network analysis

Phillips, Paul A., Zigan, Krystin, Santos Silva, Maria, Schegg, Roland (2015) The interactive effects of online reviews on the determinants of swiss hotel performance: A neural network analysis. Tourism Management, 50 . pp. 130-141. ISSN 0261-5177. (doi:10.1016/j.tourman.2015.01.028) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1016/j.tourman.2015.01.028

Abstract

From a strategy perspective, the growth of social media accelerates the need for tourism organisations to constantly re-appraise their competitive strategies. This study contributes theoretically to the tourism performance literature by validating a new approach to examining the determinants of hotel performance. Drawing from and extending prior hotel determinants studies, this study uses artificial neural network model with ten input variables to investigate the relationships among user generated online reviews, hotel characteristics, and Revpar. The sample includes 235 Swiss hotels for the period 2008 e2010, with 59,688 positive reviews from 69 online sources. The empirical findings reveal four hidden nodes that have a significant impact on RevPar. Three of these have negative impacts: room quality, positive regional review, hotel regional reputation, and regional room star rating has a positive impact. Further, the findings imply that there may be boundaries to reputational benefits for Swiss hotels.

Item Type: Article
DOI/Identification number: 10.1016/j.tourman.2015.01.028
Uncontrolled keywords: User generated content, Online reviews, Determinants of performance, Artificial neural network, Hotels and tourism, Switzerland
Subjects: H Social Sciences > HF Commerce > HF5351 Business
Divisions: Faculties > Social Sciences > Kent Business School > International Business and Strategy
Depositing User: Paul Phillips
Date Deposited: 02 Feb 2016 12:40 UTC
Last Modified: 29 May 2019 16:56 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/53939 (The current URI for this page, for reference purposes)
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