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Body, Alison, Breeze, Beth (2016) What are 'unpopular causes' and how can they achieve fundraising success? International Journal of Nonprofit and Voluntary Sector Marketing, 21 (1). pp. 57-70. ISSN 1465-4520. E-ISSN 1479-103X. (doi:10.1002/nvsm.1547) (KAR id:53892)
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