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Lowe, Ben and d'Alessandro, S. and Winzar, H. and Laffey, Des and Collier, William J. (2013) The Use of Web 2.0 Technologies in Marketing Classes: Key Drivers of Student Acceptance. Journal of Consumer Behaviour, 12 (5). pp. 412-422. ISSN 1472-0817. (doi:https://doi.org/10.1002/cb.1444) (Full text available)

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