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Number of items: 11.

Article

Barnes, Bradley R. and Siew, V.T. and Wood, L. (2012) Investigating cosmetics advertising in Malaysia. Journal of International Advertising . (Submitted) (The full text of this publication is not available from this repository)

Wood, L. (2007) Functional and Symbolic Attributes of Brand Selection. British Food Journal, 109 (2). pp. 108-118. ISSN 0007-070X. (The full text of this publication is not available from this repository)

Wood, L. and Pierson, B.J. (2006) The brand description of Sainsbury's and Aldi:price quality positioning. International Journal of Retail and Distribution Management, 34 (12). pp. 904-917. ISSN 0959-0552. (The full text of this publication is not available from this repository)

Wood, L. (2004) Dimensions of Brand Purchasing Behaviour: Consumers in the 18-24 Age Group. Journal of Consumer Behaviour, 4 (1). pp. 9-24. ISSN 1472-0817. (The full text of this publication is not available from this repository)

Wood, L. (2000) Brands and Brand Equity: Definition and Management. Management Decision, 38 (9). pp. 622-699. ISSN 0025-1747. (The full text of this publication is not available from this repository)

Wood, L. (1999) Brand Valuation as a Measure of Market Power. European Journal of Marketing, 33 (5/6). pp. 612-630. ISSN 0309-0566. (The full text of this publication is not available from this repository)

Wood, L. (1998) Brand Value: The Future. Journal of Brand Management, 5 (4). pp. 245-255. ISSN 1350-231X. (The full text of this publication is not available from this repository)

Wood, L. (1996) Added Value: Marketing Basics. Journal of Marketing Management, 12 (8). pp. 735-755. ISSN 0267-257X . (The full text of this publication is not available from this repository)

Wood, L. (1995) Brands: the Asset Test. Journal of Marketing Management, 11 (6). pp. 547-570. ISSN 0267-257X. (The full text of this publication is not available from this repository)

Wood, L. and Waddington, A. and Lyons, H. (1990) Burger Domination. Food Processing . pp. 53-56. ISSN 0015-6523. (The full text of this publication is not available from this repository)

Research report (external)

Wood, L. and Lyons, H. (1990) Fast Food. (The full text of this publication is not available from this repository)

This list was generated on Fri May 23 11:29:29 2014 BST.