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Article

Feiereisen, S. and Wong, V. and Broderick, A. (2013) Is a Picture Always Worth a Thousand Words? The Impact of Presentation Formats in Consumers’ Early Evaluation of Really New Products. Journal of Product Innovation Management . ISSN 0737-6782. (In press) The full text of this publication is not available from this repository.

Chen, C.-W. and Wong, V. (2012) Design and Delivery of New Product Preannouncement Messages. Journal of Marketing Theory and Practice, 20 (2). pp. 207-225. ISSN 10696679 . The full text of this publication is not available from this repository.

Lee, K.B. and Wong, V. (2012) Organizational Coordination, Development Proficiency, and On-time Completion of Development and International Rollout: A Contingency Analysis of External Environments. Journal of Business Research, 65 (3). pp. 389-401. ISSN 01482963 . The full text of this publication is not available from this repository.

Lee, K.B. and Wong, V. (2011) Identifying the Moderating Influences of External Environments on New Product Development Process. Technovation, 31 (10-11). pp. 598-612. ISSN 01664972 . The full text of this publication is not available from this repository.

Saunders, J. and Wong, V. (2011) Manoeuvring Towards Research Decline: The RAE and the Decline of Britain's International Research Standing. European Journal of Marketing, 45 (4). pp. 484-512. ISSN 03090566 . The full text of this publication is not available from this repository.

Saunders, J. and Wong, V. and Saunders, C. (2011) The Research Evaluation and Globalization of Business Research. British Journal of Management, 22 (3). pp. 401-419. ISSN 10453172 . The full text of this publication is not available from this repository.

Lee, K.B. and Wong, V. (2010) New Product Development Proficiency and Multi-country Product Rollout Timeliness. International Marketing Review, 27 (1). pp. 28-54. ISSN 02651335 . The full text of this publication is not available from this repository.

Chou, T.-J. and Wong, V. (2009) Unravelling Concealed Cognitive Structures: Generalised Linear Modelling of Hierarchical Value Maps. International Journal of Market Research, 51 (4). pp. 521-542. ISSN 14707853 . The full text of this publication is not available from this repository.

Feiereisen, S. and Wong, V. and Broderick, A.J. (2008) Analogies and Mental Simulations in Learning for Really New Products: The Role of Visual Attention. Journal of Product Innovation Management, 25 (6). pp. 593-607. ISSN 07376782 . The full text of this publication is not available from this repository.

Theoharakis, V. and Vakratsas, D. and Wong, V. (2007) Market-level Information and the Diffusion of Competing Technologies: An Exploratory Analysis of the LAN Industry. Research Policy, 36 (5). pp. 742-757. ISSN 00487333 . The full text of this publication is not available from this repository.

Ackfeldt, A.-L. and Wong, V. (2006) The Antecedents of Prosocial Service Behaviours: An Empirical Investigation. Service Industries Journal, 26 (7). pp. 727-745. ISSN 02642069 . The full text of this publication is not available from this repository.

Eng, T.-Y. and Wong, V. (2006) Governance Mechanisms and Relationship Productivity in Vertical Coordination for New Product Development. Technovation, 26 (7). pp. 761-769. ISSN 01664972 . The full text of this publication is not available from this repository.

Mason, K. and Doyle, P. and Wong, V. (2006) Market Orientation and Quasi-integration: Adding Value through Relationships. Industrial Marketing Management, 35 (2). pp. 140-155. ISSN 00198501 . The full text of this publication is not available from this repository.

Shih-Tung, S. and Wong, V. and Lee, N. (2005) The Effects of External Linkages on New Product Innovativeness: An Examination of Moderating and Mediating Influences. Journal of Strategic Marketing, 13 (3). pp. 199-218. ISSN 0965-254X. The full text of this publication is not available from this repository.

Saunders, J. and Wong, V. and Stagg, C. and Souza Fontan, M.M. (2005) How Screening Criteria Change During Brand Development. Journal of Product and Brand Management, 14 (4). pp. 239-249. ISSN 10610421 . The full text of this publication is not available from this repository.

Kim, J.-Y. and Wong, V. and Eng, T.-Y. (2005) Product Variety Strategy for Improving Product Development Proficiencies. Technovation, 25 (9). pp. 1001-1015. ISSN 01664972 . The full text of this publication is not available from this repository.

Theoharakis, V. and Vakratsas, D. and Wong, V. (2004) The Relationship between Market Share and Information in a High-tech Industry. Review of Marketing Science, 2 (1). p. 15. ISSN 15465616 . The full text of this publication is not available from this repository.

J-Y, K. and Wong, V. and Eng, T.-Y. (2003) The Impact of Platform-based Product Development Proficiencies on Product Family Success. Journal of Strategic Marketing, 11 (4). pp. 255-269. ISSN 0965-254X. The full text of this publication is not available from this repository.

Hooley, G. and Greenley, G. and Wong, V. (2003) JMM Special Issue - Marketing: A History of the Next Decade. Journal of Marketing Management, 19 (5/6). pp. 517-522. ISSN 0267-257X. The full text of this publication is not available from this repository.

Perks, H. and Wong, V. (2003) Research in International New Product Development: Current Understanding and Future Imperatives. International Marketing Review, 20 (4). pp. 344-352. ISSN 02651335 . The full text of this publication is not available from this repository.

Green, J.B. Jr and Wong, V. (2003) Size (and timing) Matter – NPD Model Growth between Initial Screen and One-Year Post Launch. Journal of Marketing Management (USA), 13 (1). pp. 126-140. ISSN 0267-257X. The full text of this publication is not available from this repository.

Chen, I. and Wong, V. (2003) Successful Strategies of Newly Industrialised East Asian firms in Europe. European Journal of Marketing, 37 (1/2). pp. 275-297. ISSN 0309-0566. The full text of this publication is not available from this repository.

Wong, V. (2002) Antecedents of International New Product Rollout Timeliness. International Marketing Review, 19 (2). pp. 120-132. ISSN 02651335 . The full text of this publication is not available from this repository.

Stagg, C. and Saunders, J. and Wong, V. (2002) Go/No-Go Criteria During Grocery Brand Development. Journal of Product & Brand Management, 11 (7). pp. 459-482. ISSN 1061-0421. The full text of this publication is not available from this repository.

Theoharakis, V. and Wong, V. (2002) Marking High-Technology Market Evolution through the Foci of Market Stories: The Case of Local Area Network (LAN) Technologies. Journal of Product Innovation Management, 19 (6). pp. 400-411. ISSN 07376782 . The full text of this publication is not available from this repository.

Chryssochoidis, G.M. and Wong, V. (2000) Customization of Product Technology and International New Product Success: The Mediating Effects of Timeliness in Product Development and Rollout. Journal of Product Innovation Management, 17 (4). pp. 268-285. ISSN 07376782 . The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (2000) Service Innovation Multi-country Launch: Causes of Delays. European Journal of Innovation Management, 3 (1). pp. 35-44. ISSN 1460-1060. The full text of this publication is not available from this repository.

Stagg, C. and Saunders, J. and Wong, V. (1999) A Framework for Understanding New Product Evaluation in Consumer Packaged Goods. International Journal of New Product Development and Innovation Management, 1 (1). pp. 21-32. ISSN 1464-6684. The full text of this publication is not available from this repository.

Chen, I. and Wong, V. (1999) International strategies of NIC firms in Europe. Journal of Euromarketing, 8 (3). pp. 1-28. ISSN 10496483 . The full text of this publication is not available from this repository.

Wong, V. and Shaw, V. and Sher, P. (1999) Intra-Firm Learning in Technology Transfer: A Study of Taiwanese Information Technology Firms. International Journal of Innovation Management, 3 (4). pp. 427-458. ISSN 1363-9196. The full text of this publication is not available from this repository.

Wong, V. and Shaw, V. and Sher, P.J.H. (1998) Effective Organization and Management of Technology Assimilation: The Case of Taiwanese Information Technology Firms. Industrial Marketing Management, 27 (3). pp. 213-227. ISSN 00198501 . The full text of this publication is not available from this repository.

Doyle, P. and Wong, V. (1998) Marketing and Competitive Success: An Empirical Study. European Journal of Marketing, 32 (5). pp. 514-535. ISSN 0309-0566. The full text of this publication is not available from this repository.

Chryssochoidis, G.M. and Wong, V. (1998) Rolling Out New Products Across Multiple Markets: Reasons for Delays. Journal of Product Innovation Management, 15 (1). pp. 16-41. ISSN 07376782 . The full text of this publication is not available from this repository.

Mudambi, S.M. and Doyle, P. and Wong, V. (1997) An Exploration of Branding in Industrial Markets. Industrial Marketing Management, 26 (5). pp. 433-447. ISSN 00198501 . The full text of this publication is not available from this repository.

Wong, V. and Turner, W. and Stoneman, P. (1996) Marketing Strategies and Market Prospects for Environmentally Friendly Consumer Products. British Journal of Management, 7 (3). pp. 263-281. ISSN 10453172 . The full text of this publication is not available from this repository.

Shaw, V. and Wong, V. (1996) Successful Marketing Strategies in the Changing Machine Tool Market. Journal of Strategic Marketing, 4 (1). pp. 53-69. ISSN 0965-254X. The full text of this publication is not available from this repository.

Shaw, V. and Wong, V. (1995) Strategies for Success in the British Machine Tool Industry: a Comparative Study of German, British, American and Japanese Competitors. Deutsche Institut fürWirtschaftsforschungVierteljahrhefte, 1 (NA). pp. 103-113. ISSN unknown. The full text of this publication is not available from this repository.

Stray, S. and Wong, V. (1995) Triads and Tetrads: The Visual Display of Consumer Behaviour Data. Marketing and Research Today, 23 (1). pp. 48-58. ISSN 0923-5957. The full text of this publication is not available from this repository.

Saunders, J. and Wong, V. and Doyle, P. (1994) The Congruence of Successful International Competitors: A Study of the Marketing Strategies and Organizations of Japanese and US Competitors in the UK. Journal of Global Marketing, 7 (3). pp. 41-59. ISSN 0891-1762. The full text of this publication is not available from this repository.

Doyle, P. and Wong, V. and Shaw, V. (1994) Marketing Strategies of International Competitors in the U.K. Machine Tool Market. Journal of Global Marketing, 8 (2). pp. 75-96. ISSN 0891-1762. The full text of this publication is not available from this repository.

Wong, V. and Saunders, J. (1993) Business Orientations and Corporate Success. Journal of Strategic Marketing, 1 (1). pp. 20-40. ISSN 0965-254X. The full text of this publication is not available from this repository.

Doyle, P. and Shaw, V. and Wong, V. (1993) International Competition in the UK Machine Tool Market. Journal of Marketing Management, 9 (4). pp. 383-391. ISSN 0267-257X. The full text of this publication is not available from this repository.

Doyle, P. and Saunders, J. and Wong, V. (1992) Competition in Global Markets: A Case Study of American and Japanese Competition in the British Market. Journal of International Business Studies, 23 (3). pp. 419-442. ISSN 0047-2506. The full text of this publication is not available from this repository.

Wong, V. (1992) An Empirical Study of Firms' Co-ordination of Functional and Market Entry Timing Strategies. Journal of Marketing Management, 8 (3). pp. 239-257. ISSN 0267-257X. The full text of this publication is not available from this repository.

Wong, V. and Saunders, J. and Doyle, P. (1990) Japanese Marketing Strategy. Strategic Direction, N.A. (N.A.). pp. 10-22. ISSN 0258-0543. The full text of this publication is not available from this repository.

Wong, V. and Saunders, J. and Doyle, P. (1988) The Quality of British Marketing: A Comparison with US and Japanese Multinationals in the UK Market. Journal of Marketing Management, 4 (2). pp. 107-130. ISSN 0267-257X. The full text of this publication is not available from this repository.

Wong, V. and Saunders, J. and Doyle, P. (1987) Japanese Marketing Strategies in the United Kingdom. Long Range Planning, 20 (6). pp. 54-63. ISSN 00246301 . The full text of this publication is not available from this repository.

Doyle, P. and Saunders, J. and Wong, V. (1986) A Comparative Investigation of Japanese Marketing Strategies in the UK. Journal of International Business Studies , 17 (1). pp. 27-46. ISSN 0047-2506. The full text of this publication is not available from this repository.

Saunders, J. and Wong, V. (1985) In Search of Excellence in the UK. Journal of Marketing Management, 1 (2). pp. 119-137. ISSN 0267-257X. The full text of this publication is not available from this repository.

Book section

Saunders, J. and Wong, V. (2011) Marketing Innovation. In: Kourdi, J., ed. The Marketing Century: How Marketing Drives Business and Shapes Society. Wiley. ISBN 978-0470660157 . The full text of this publication is not available from this repository.

Perks, H. and Wong, V. (2008) Research in International New Product Development: Current Understanding and Future Imperatives. In: Paliwoda, S. and Ryans, J., eds. International Marketing: Modern and Classic Papers. International Library of Critical Writings in Business and Management . Edward Elgar Publishing Ltd. ISBN 978-1843766490 . The full text of this publication is not available from this repository.

Wong, V. (1998) BAA: Specialist Shops. In: Doyle, P. and Bridgewater, S., eds. Innovation in Marketing. Butterworth Heinemann/CIM, Oxford, pp. 105-115. ISBN 978-0750641210 . The full text of this publication is not available from this repository.

Wong, V. and Egan, C. (1998) Innovation Strategies for Competitive Success. In: Egan, C. and Thomas, M., eds. CIM Handbook of Strategic Marketing. A Butterworth-Heinemann Title , London, UK, pp. 81-84. ISBN 978-0750626132 . The full text of this publication is not available from this repository.

Wong, V. (1998) Rank Xerox: DocuTech. In: Doyle, P. and Bridgewater, S., eds. Innovation in Marketing. Butterworth Heinemann/CIM, pp. 83-97. ISBN 978-0750641210 . The full text of this publication is not available from this repository.

Wong, V. (1998) SmithKline Beecham Consumer Healthcare (SBCH): Dr. Best Flex Toothbrush. In: Doyle, P. and Bridgewater, S., eds. Innovation in Marketing. Butterworth Heinemann/CIM, Oxford, pp. 30-41. ISBN 978-0750641210 . The full text of this publication is not available from this repository.

Theoharakis, V. and Wong, V. (1998) Strategic Implications of Hype on the Adoption of Innovative Technologies: The Case of Local Area Networks. In: McGuire, G. and Larsen, T., eds. Innovation Systems and Technology Innovation and Diffusion. Idea Group Publishing, USA, pp. 161-178. ISBN unknown. The full text of this publication is not available from this repository.

Wong, V. and Saunders, J. and Doyle, P. (1995) Japanese Marketing Strategies in the United Kingdom. In: McDonald, M., ed. Marketing Strategies: New Approaches, New Techniques. Pergamon, UK. ISBN 978-0080425726 . The full text of this publication is not available from this repository.

Wong, V. and Saunders, J. and Doyle, P. (1994) Examining Generic Marketing Strategies and Organisations of Successful International Competitors. In: Saunders, J., ed. The Marketing Initiative: ESRC Research in Marketing and Related Topics. Prentice-Hall, UK, pp. 4-19. ISBN 978-0130428219 . The full text of this publication is not available from this repository.

Doyle, P. and Wong, V. and Saunders, J. (1994) Fighting for the UK Market: British, Japanese and American Competitors Compared. In: Saunders, J., ed. The Marketing Initiative: ESRC Research in Marketing and Related Topics. Prentice-Hall, Hemel Hempstead, UK, pp. 256-275. ISBN 978-0130428219 . The full text of this publication is not available from this repository.

Wong, V. (1994) New Product Introduction at Different Stages of the Product Life Cycle: The Integration of Marketing and Key Functional Strategies. In: Saunders, J., ed. The Marketing Initiative: ESRC Research in Marketing and Related Topics. Prentice-Hall, UK, pp. 102-148. ISBN unknown. The full text of this publication is not available from this repository.

Wong, V. (1992) The Effectiveness of Marketing Implementation: Functional Managers' Views of Practices in their Firms. In: Baker, M., ed. Perspectives on Marketing Management. John Wiley, pp. 181-198. ISBN 978-0471952459 . The full text of this publication is not available from this repository.

Conference or workshop item

Chryssochoidis, G.M. and Wong, V. (2011) International NPD Structures: Links with Structure, Strategy and Impact on Success. In: Proceedings of the 18th International Product Development Management Conference, 6th to 7th June 2011, Delft, The Netherlands. The full text of this publication is not available from this repository.

Chou, T.-J. and Wong, V. and Dai, Q. and Chang, E.-C. (2010) To Change or to Stand: The Replacement Mechanism between Conformity and Counter-Conformity Behaviors. In: Proceedings of the AMA Summer Conference, 13th to 15th August 2010, Boston, MA, USA. The full text of this publication is not available from this repository.

Feiereisen, S. and Wong, V. and Broderick, A. (2009) Enhancing Attitudes for Really New Products (RNPs): Can Communication strategies help break the ‘curse of innovation’? In: Proceedings of the 38th European Marketing Academy Conference (EMAC), 24th to 26th May 2009, Audencia Nantes Ecole de Management, Nantes, France.. The full text of this publication is not available from this repository.

Feiereisen, S. and Wong, V. and Broderick, A. (2008) Picture This: The Effect of Presentation Format on Consumer Responses to Really New Products (RNPs). In: Proceedings of the ANZMAC Conference, 1st to 3rd December 2008, Sydney, Australia. The full text of this publication is not available from this repository.

Feiereisen, S. and Wong, V. and Broderick, A. (2008) Too Much to Take In? The Role of Advertising Variables, Emotions and Visual Attention in Consumer Learning for Really New Products (RNPs). In: Proceedings of the 2008 North American Conference of the Association for Consumer Research, 24-25 October 2008, San Francisco, United States. The full text of this publication is not available from this repository.

Kourogiorgas, G. and Despic, O. and Thanassoulis, E. and Wong, V. (2008) A Case Study on Services Upgrading Prediction. In: 30th Annual INFORMS Marketing Science Conference, 12 – 14 June 2008, Sauder School of Business/University of British Columbia, Vancouver, Canada. The full text of this publication is not available from this repository.

Feiereisen, S. and Wong, V. and Broderick, A. (2008) Too Much to Take In? The Role of Consumer Discouragement in the Comprehension of Really New Products. In: Proceedings of the 37th European Marketing Academy Conference (EMAC), 27-30 May 2008, Brighton, United Kingdom. The full text of this publication is not available from this repository.

Feiereisen, S. and Wong, V. and Broderick, A. (2007) Analogies and Mental Simulations in Learning for RNPs (Really New Products): The Role of Visual Attention. In: Proceedings of 14th International Product Development Management Conference, 10-12 June 2007, Faculty of Engineering of the University of Porto, Roberto Frias, Porto, Portugal. The full text of this publication is not available from this repository.

Feiereisen, S. and Wong, V. and Broderick, A. (2007) Consumer Learning Processes for Really New Products: Is a Picture Really Worth a Thousand Words? In: Flexible Marketing in an Unpredictable World, Proceedings of 36th European Marketing Academy Annual Conference, 22-25 May 2007, Reykjavik University, Iceland. The full text of this publication is not available from this repository.

Mavondo, F. and Hooley, G. and Wong, V. (2007) Configuration Theory: Fit as Coalignment. In: ANZMAC 2007, University of Otago, New Zealand. The full text of this publication is not available from this repository.

Feiereisen, S. and Wong, V. and Broderick, A. (2006) Multi-disciplinary Approach to Learning Theories: Application to Consumer Learning for Really New Products. In: Proceedings of Academy of Marketing Conference, 4-6 July 2006, Middlesex University Business School, London. The full text of this publication is not available from this repository.

Feiereisen, S. and Wong, V. and Broderick, A. (2006) The Effects of Visual and Verbal Advertising Learning Strategies for Really New Products: The Mediating Role of Visual Attention. In: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of 35th European Marketing Academy Annual Conference, 23-26 May 2006, Athens University of Economics and Business, Athens, Greece. The full text of this publication is not available from this repository.

Ackfeldt, A. and Wong, V. (2005) The Effect of Management Strategies on Employee Attitudes and Service Behaviours: An Illustrative Case Study. In: BAM Annual Conference, September 2005, Said Business School, Oxford. The full text of this publication is not available from this repository.

Wong, V. and Eng, T.-Y. (2004) Governance Mechanisms and Relationship Productivity in Vertical Coordination for New Product Development. In: Virtue in Marketing: Proceedings of Academy of Marketing Annual Conference, 6th-8th July 2004, Business School, University of Gloucestershire, Cheltenham. The full text of this publication is not available from this repository.

Kim, J.-Y. and Wong, V. and Eng, T.-Y. (2003) Product Variety and New Product Family Performance: The Role of New Product Development Proficiencies. In: A History of the Next decade: Proceedings of Academy of Marketing Annual Conference, 8th-10th July 2003, Aston Business School, Aston University, Birmingham. The full text of this publication is not available from this repository.

Shu, S.T. and Wong, V. (2002) The Effects of External Linkages on New Product Innovativeness: The Moderating Role of Absorptive Capacity. In: Proceedings of EIASM/PDMA 9th International Product Development Management Conference, 27th-28th May 2002, Ecole Des Mines De Paris, Sophie Antipolis, France. The full text of this publication is not available from this repository.

Theoharakis, V. and Vakratsas, D. and Wong, V. (2002) Hype and the Emergence of Technological Standards: the Case of LANs. In: Proceedings of 31st European Marketing Academy Conference, 28th-31st May 2002, Economics and Business School, University of Minho, Braga, Portugal. The full text of this publication is not available from this repository.

Kim, J.-Y. and Wong, V. (2002) The Impact of Product Variety Strategy on Product Family Performance: Examining the Mediational Roles of New Product Development Proficiencies. In: Proceedings of EIASM/PDMA 9th International Product Development Management Conference, 27th-28th May 2002, Ecole Des Mines De Paris, Sophia Antipolis, France. The full text of this publication is not available from this repository.

Shaw, V. and Wong, V. and Sher, P.J. (2001) Cross-Border Network of Innovators: A Study of Taiwanese Information Technology Firms. In: Leveraging Research & Technology. R&D Management Conference 2001 Proceedings, 9th-11th February 2001, Victoria University, Wellington, New Zealand. The full text of this publication is not available from this repository.

Jackson, T. and Hirst, A. and Wong, V. and Smith, G. and Saker, J. (2001) The Manufacturer-Retailer Interface in the New Product Commercialisation Process. In: A Marketing Odyssey - Academy of Marketing 2001 Proceedings, 2nd-4th July 2001, Cardiff University, UK. The full text of this publication is not available from this repository.

Shu, S.T. and Wong, V. (2001) The Use of Online Focus Groups in Marketing Research: A Feasibility Analysis. In: A Marketing Odeyssey. Academy of Marketing 2001 Proceedings, 2nd-4th July 2001, Cardiff University, UK. The full text of this publication is not available from this repository.

Mason, K. and Doyle, P. and Wong, V. (2000) Exploring Supply Chain Configuration to Leverage Market Orientation: A Taxonomy of Vertical de-Integration. In: Proceedings of the 29th European Marketing Academy Conference, 23rd -26th May 2000, Erasmus University, Rotterdam. The full text of this publication is not available from this repository.

Shu, S.T. and Wong, V. (2000) The Impact of Learning Boundary Expansion on Product Innovation: An Empirical Study. In: Bridging the Divide. Academy of Marketing 2000 Proceedings, 5th –7th July 2000, University of Derby. The full text of this publication is not available from this repository.

Kim, J.-Y. and Wong, V. (2000) The Impact of Product Variety Strategies on New Product Development Structure. In: Bridging the Divide - Academy of Marketing 2000 Proceedings, 5th -7th July 2000, University of Derby. The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (1999) Customization of Product Technology and International New Product Success: Mediating Roles of New product Development and Rollout Timeliness. In: Proceedings of EIASM/PDMA 6th International Product Development Management Conference, 5th-6th July 1999, Churchill College, University of Cambridge, Cambridge. The full text of this publication is not available from this repository.

Chen, C.W. and Wong, V. (1999) New Product Preannouncements: A Model of Situational Factors, Strategic Behaviours and Effectiveness. In: Proceedings of the 28th European Marketing Academy Conference, 11th-14th May 1999, Humboldt University, Berlin. The full text of this publication is not available from this repository.

Stagg, C. and Saunders, J. and Wong, V. (1999) New Product Screening in Consumer Packaged Goods Companies. In: Proceedings of EIASM/PDMA 6th International Product Development Management Conference, 5th to 6th July 1999, Churchill College, University of Cambridge, Cambridge. The full text of this publication is not available from this repository.

Stagg, C. and Saunders, J. and Wong, V. (1999) New product Evaluation in Fast Moving Consumer Goods. In: Proceedings of the 28th European Marketing Academy Conference, 11th-14th May 1999, Humboldt University, Berlin. The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (1998) International New Product Structures. In: Proceedings of EIASM/PDMA 5th International Product Development Management Conference, May 25th-26th 1998, EIASM, Como, Italy. The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (1998) Modelling the Interaction between the Causes of Delays in Rolling out New High-tech Electronic Products across Country Markets - A Refinement. In: Proceedings of EIASM/PDMA 5th International Product Development Management Conference, May 25th -26th 1998, Como, Italy. The full text of this publication is not available from this repository.

Chen, W-C. and Wong, V. (1998) New Product Preannouncement: A Structural Equation of Situational Factors, Strategic Behaviors, and Effectiveness. In: PDMA International Conference, 3rd-7th October 1998, Atlanta, Georgia, USA. The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (1998) New Service Introduction Across International Markets: Causes of Delays. In: Proceedings of the 2nd Academy of Marketing (UK) Conference, 8th-10th July 1998, Sheffield, UK. The full text of this publication is not available from this repository.

Stagg, C. and Saunders, J. and Wong, V. (1998) Success and Failure in New Product Development: Current Approaches and Unexploited Opportunities. In: Proceedings of 27th European Marketing Academy Conference, 20th-23rd May 1998, Stockholm School of Economics, Sweden. The full text of this publication is not available from this repository.

Mudambi, S. and Doyle, P. and Wong, V. (1997) An Analysis of Situational and Decision Factors Affecting Industrial Purchases. In: Proceedings of the First Academy of Marketing (UK) Conference, 8th-10th July 1997, Manchester Metropolitan University, Manchester, UK. The full text of this publication is not available from this repository.

Theoharakis, V. and Wong, V. (1997) Analyzing Interest for Innovative Products: Separating Hype from Reality. In: Proceedings of the 26th European Marketing Academy Conference, 20th-23rd May 1997, Warwick Business School. The full text of this publication is not available from this repository.

Chen, I. and Wong, V. (1997) East Asian Firms’ Marketing Strategies and Performance in Western Europe. In: Proceedings of the First Academy of Marketing (UK) Conference, 8th-10th July 1997, Manchester Metropolitan University, Manchester, UK. The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (1997) The Effects of Customization of Product Technology upon the Speed and Timeliness of New Product Development, Rollout, and Success in International Markets: An Exploratory Investigation. In: Proceedings of EIASM/PDMA 4th International Product Development Management Conference, May 1997, Stockholm, Sweden. The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (1997) Exploring International Rollouts: Causes of Delays and Effects of Delays upon New Product Outcomes. In: Proceedings of the 26th European Marketing Academy Conference, 20th-23rd May 1997, Warwick Business School, Coventry, UK. The full text of this publication is not available from this repository.

Mudambi, S. and Doyle, P. and Wong, V. (1997) The Value of Branding to the Industrial Customer. In: Proceedings of the 26th European Marketing Academy Conference, 20th-23rd May 1997, Warwick Business School. The full text of this publication is not available from this repository.

Sher, P. and Wong, V. and Shaw, V. (1996) Absorptive Capacity and Learning in Technology Transfer: the Case of Taiwanese Information Technology Firms. In: Proceedings of the AIB UK Annual Conference, March 1996, Aston Business School, Birmingham, UK. (Unpublished) The full text of this publication is not available from this repository.

Mudambi, S. and Doyle, P. and Wong, V. (1996) A Critical Examination of Branding in Industrial Markets. In: Proceedings of the 25th European Marketing Academy Conference, 14th-17th May 1996, Budapest, Hungary. The full text of this publication is not available from this repository.

Doyle, P. and Wong, V. (1996) Marketing and International Competitiveness: An Empirical Study. In: Proceedings of the 25th European Marketing Academy Conference, 14th-17th May 1996, Budapest, Hungary. The full text of this publication is not available from this repository.

Sher, P. and Wong, V. and Shaw, V. (1996) Organization and Management That Facilitate Technology Assimilation: The Case of Taiwanese Information Technology Firms. In: Proceedings of EIASM/PDMA 3rd International Product Development Conference, INSEAD, 15th-16th April 1996, Fontainbleau, France. The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (1996) Rolling Out New Products Across International Markets - Causes of Delays. In: Proceedings of EIASM/PDMA 3rd International Product Development Conference, INSEAD, 15th-16th April 1996, Fontainbleau, France. The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (1996) Rolling Out New Products Across International Markets: Causes of Delays. In: Proceedings of the 29th Marketing Education Group Conference, July 1996, Glasgow, UK. The full text of this publication is not available from this repository.

Stagg, C. and Saunders, J. and Wong, V. (1996) A Study of Success and Failure Literature in New Product Development. In: Proceedings of the 29th Marketing Education Group Conference, July 1996, Glasgow, UK. The full text of this publication is not available from this repository.

Trinkfass, G. and Mühlbacher, H. and Wong, V. (1995) The Innovation Spiral: Antecedents and Consequenses of Launching More New Products within Increasingly Shorter Time Intervals. In: PDMA International Conference, October 1995, Florida, USA. (Unpublished) The full text of this publication is not available from this repository.

Wong, V. and Chen, I. (1995) NIC Companies in the UK. In: Proceedings of the 1995 Annual Conference of the Marketing Education Group, Making Marketing Work, July 1995, Bradford, UK. (Unpublished) The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (1994) Examining Product Policies in Global Industries. In: Proceedings of the 27th Marketing Education Group Conference, July 1994, Coleraine. (Unpublished) The full text of this publication is not available from this repository.

Stray, S. and Wong, V. (1994) Exploring the Application of Triangles as a Data Presentation Tool in Marketing. In: Proceedings of the 27th Marketing Education Group Conference, July 1994, Coleraine. (Unpublished) The full text of this publication is not available from this repository.

Chryssochoidis, G. and Wong, V. (1994) New Product Development Process and Product Policy in Global Industries. In: Proceedings of the 23rd Conference of the European Marketing Academy, May 1994, Maastricht, The Netherlands. (Unpublished) The full text of this publication is not available from this repository.

Chou, T.-J. and Wong, V. (1993) How Corporate Information Requirements/Transmission Patterns Vary According to New Product Type: An Empirical Study. In: Proceedings of the 22nd Conference of the European Marketing Academy, 25th-28th May 1993, Barcelona, Spain. (Unpublished) The full text of this publication is not available from this repository.

Doyle, P. and Shaw, V. and Wong, V. (1993) International Competition in the UK Machine Tool Market. In: Proceedings of the 26th Marketing Education Group Conference, July 1993, Loughborough University Business School. (Unpublished) The full text of this publication is not available from this repository.

Green, J. and Wong, V. (1993) New Product Market Entry Success: A Comparison of Factor Variance. In: Proceedings of the 22nd Conference of the European Marketing Academy, 25th - 28th May, 2011, Barcelona, Spain. (Unpublished) The full text of this publication is not available from this repository.

Saunders, J. and Wong, V. and Doyle, P. (1992) Japanese? Marketing? Planning?: Business in Balance. In: Marketing in the New Europe and Beyond - Proceedings of the 25th Marketing Education Group Conference, July 1992, University of Salford, Manchester, UK. (Unpublished) The full text of this publication is not available from this repository.

Wong, V. and Douglas, S. (1991) International Expansion Paths: Country vs. Products. In: 20th European Marketing Academy Conference, May 1991, Dublin, Ireland. (Unpublished) The full text of this publication is not available from this repository.

Wong, V. (1990) Diversification Dilemma: Examining Product and Geographic Dimensions of Diversification and their Implications for International Competitive Performance. In: 23rd Marketing Education Group Conference, July 1990, Oxford Polytechnic, Oxford, UK. (Unpublished) The full text of this publication is not available from this repository.

Macallan, H. and Wong, V. (1990) Servicing the Distance Learning MBA (Master of Business Administration) Client: An Investigation of Student Support Systems. In: Proceedings of the 23rd Marketing Education Group Conference, July 1990, Oxford Polytechnic, Oxford, UK. (Unpublished) The full text of this publication is not available from this repository.

Wong, V. and Saunders, J. and Doyle, P. (1989) The Barriers to Achieving Stronger Marketing Orientation in British Companies: An Exploratory Study. In: Proceedings of the Marketing Education Group 22nd Conference, Glasgow Business School. (Unpublished) The full text of this publication is not available from this repository.

Wong, V. and Doyle, P. and Saunders, J. (1989) The Congruence of Successful International Competitors: A study of the Marketing Strategies and Organisation of US, British and Japanese Competitors. In: Proceedings of the 18th European Marketing Academy Conference, Athens, Greece. (Unpublished) The full text of this publication is not available from this repository.

Doyle, P. and Saunders, J. and Wong, V. (1989) International Marketing Strategies and Organisation: A Study of US, Japanese and British Competitors. In: Proceedings of the Annual Conference of the American Marketing Association, August 1989, Chicago, U.S.A.. (Unpublished) The full text of this publication is not available from this repository.

Wong, V. and Saunders, J. and Doyle, P. (1988) The Quality of British Marketing: A Comparative Investigation of International Competition in the UK Market. In: Proceedings of the Marketing Education Group 2lst Conference, Huddersfield, UK. (Unpublished) The full text of this publication is not available from this repository.

Doyle, P. and Saunders, J. and Wong, V. (1985) The Overseas Marketing of Japanese Subsidiaries. In: Proceedings of the American Marketing Association Summer Conference, Washington D.C. U.S.A.. (Unpublished) The full text of this publication is not available from this repository.

Doyle, P. and Saunders, J. and Wong, V. (1985) A Comparative Investigation of Japanese Marketing Strategies in the British Market. In: Proceedings of the l4th Conference of the European Marketing Academy, Bielefeld, West Germany. (Unpublished) The full text of this publication is not available from this repository.

Book

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2012) Principles of Marketing: 5th European Edition, Russian Language Edition. Williams Publishing House, Moscow, Russia ISBN 978-0136132370. The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Wong, V. and Saunders, J. (2008) Principles of Marketing: 5th European Edition. Pearson Education Limited ISBN 978-0136132370 . The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2007) Grundlagen des Marketing, 4., aktualisierte Auflage. Pearson Education Deutschland GmbH ISBN 978-3-8689-4014-5. The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2006) Principes van Marketing: Vierde Europese Editie, Nederlandse bewerking door Frank Broere. Pearson Education Benelux BV, Amsterdam, The Netherlands ISBN 9789043010719 . The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2005) Principles of Marketing: 4th European Edition. Pearson Education Limited ISBN 978-0273684565. The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2003) Principes van Marketing: Derde Europese Editie. Prentice-Hall Europe, UK and Academic Services, Schoonhoven, Netherlands ISBN 9789043010719 . The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2003) Principi di Marketing (Italian Translation of Principles of Marketing). ISEDE and Prentice Hall International ISBN 978-8871925578. The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2003) Rinkodaros Principai (Lithuanian Translation of Principles of Marketing: 3rd European Edition). Pearson Education Limited and UAB “Poligrafua ir informatica”, Kaunas, Lithuania ISBN 9789986850502. The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2001) Principles of Marketing: 3rd European Edition. FT/Prentice Hall Europe ISBN 978-0273646624 . The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. and Miguel, S. and Bigné, E. and Cámara, D. (2000) Introducción al Marketing: Segunda edición europea. Prentice Hall, Madrid, Spain ISBN 978-8483221785 . The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (1999) Grundlagen des Marketing, 2., überarbeitete Auflage. Prentice Hall Verlag ISBN 978-3827295484 . The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (1999) Principles of Marketing: 2nd European Edition. Prentice Hall Europe ISBN 978-0132622547 . The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (1999) Principles of Marketing: 2nd European Edition, Russian language edition. Prentice Hall Europe, Moscow, Russia ISBN 978-0132622547 . The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (1997) Principes van Marketing: de Europese Editie. Prentice-Hall Europe, UK and Academic Services, Schoonhoven, Netherlands ISBN 9789052612928. The full text of this publication is not available from this repository.

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (1996) Principles of Marketing: 1st European Edition. Prentice-Hall ISBN 978-0131659032. The full text of this publication is not available from this repository.