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Woerdl, M. and Papagiannidis, S. and Bourlakis, M. and Li, F. (2008) Internet-Induced Marketing Techniques: Critical Factors in Viral Marketing Campaigns. Journal of Business Science and Applied Management, 3 (1). pp. 35-45. ISSN 1753-0296. (Full text available)

This list was generated on Wed Apr 23 19:03:34 2014 BST.