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Number of items: 6.

Article

Lowe, B. and D'Alessandro, S. and Winzar, H. and Laffey, D. and Collier, William J. (2013) The Use of Web 2.0 Technologies in Marketing Classes: Key Drivers of Student Acceptance. Journal of Consumer Behaviour, 12 (5). pp. 412-422. ISSN 1472-0817. (The full text of this publication is not available from this repository)

Conference or workshop item

Lowe, B. and Laffey, D. and D'Alessandro, D and Winzar, H. (2011) Student Acceptance of Twitter in Marketing Course: An Application of the TAM. In: 15th Annual AMS World Marketing Congress, Reims, France. (Unpublished) (The full text of this publication is not available from this repository)

Lowe, B. and Winzar, H. (2005) Deriving a Short List of Brand Names: A Comparison of Measures Based on Censored Preference Data. In: Australian-New Zealand Marketing Academy Conference, Perth. (The full text of this publication is not available from this repository)

Book

Zikmund, W.G. and Ward, S. and Lowe, B. and Winzar, H. and Babin, B. (2010) Marketing Research: 2nd Asia Pacific Edition. Cengage Learning, Australia, 570 pp. ISBN 978-0170183345. (The full text of this publication is not available from this repository)

Lowe, B. and Winzar, H. and Ward, S. (2007) Essentials of SPSS for Windows Versions 14 and 15: A Business Approach. Cengage Learning, Australia, 158 pp. ISBN 9780170134651. (The full text of this publication is not available from this repository)

Zikmund, W.G. and Ward, S. and Lowe, B. and Winzar, H. (2007) Marketing Research: An Asia Pacific Edition. Cengage Learing Australia, Melbourne, 570 pp. ISBN 0170127346. (The full text of this publication is not available from this repository)

This list was generated on Fri Apr 25 10:31:12 2014 BST.