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Number of items: 4.
Article
| Veloutsou, Cleopatra and Bian, Xuemei (2008) A Cross-National Examination of Consumer Perceived Risk in the Context of Non-Deceptive Counterfeit Brands. Journal of Consumer Behaviour, 7 (1). pp. 3-20. ISSN 1472-0817. (doi:https://doi.org/10.1002/cb.231) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Bian, Xuemei and Veloutsou, Cleopatra (2007) Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. Journal of Brand Management, 14 (3). pp. 212-222. ISSN 1350-231X. (doi:https://doi.org/10.1057/palgrave.bm.2550046) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
Conference or workshop item
| Bian, Xuemei and Veloutsou, Cleopatra (2005) Consumer's Attitudes Towards Non-Deceptive Counterfeit Brands in the UK and China. In: European Marketing Academy Conference, 24th to 27th May, 2005, Milan, Italy. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Bian, Xuemei and Veloutsou, Cleopatra (2004) Perceiving Risk When Purchasing Non-deceptive Counterfeit Products. In: European Marketing Academy Conference, 18th to 21st May, Murcia, Spain. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
