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Number of items: 4.

Article

Veloutsou, C. and Bian, X. (2008) A Cross-National Examination of Consumer Perceived Risk in the Context of Non-Deceptive Counterfeit Brands. Journal of Consumer Behaviour, 7 (1). pp. 3-20. ISSN 1472-0817. The full text of this publication is not available from this repository.

Bian, X. and Veloutsou, C. (2007) Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. Journal of Brand Management, 14 (3). pp. 212-222. ISSN 1350-231X. The full text of this publication is not available from this repository.

Conference or workshop item

Bian, X. and Veloutsou, C. (2005) Consumer's Attitudes Towards Non-Deceptive Counterfeit Brands in the UK and China. In: European Marketing Academy Conference, 24th to 27th May, 2005 , Milan, Italy. The full text of this publication is not available from this repository.

Bian, X. and Veloutsou, C. (2004) Perceiving Risk When Purchasing Non-deceptive Counterfeit Products. In: European Marketing Academy Conference, 18th to 21st May , Murcia, Spain. The full text of this publication is not available from this repository.

This list was generated on Thu May 23 09:48:49 2013 BST.