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Number of items: 49.

Article

Verhoef, P.C. and Leeflang, P.S.H. and Reiner, J. and Natter, M. and Baker, W. and Grinstein, A. and Gustafsson, A. and Morrison, P. and Saunders, J. (2011) A Cross-National Investigation into the Marketing Department's Influence within the Firm: Toward Initial Empirical Generalizations. Journal of International Marketing, 19 (3). pp. 59-86. ISSN 1069031X . (The full text of this publication is not available from this repository)

Saunders, J. and Wong, V. (2011) Manoeuvring Towards Research Decline: The RAE and the Decline of Britain's International Research Standing. European Journal of Marketing, 45 (4). pp. 484-512. ISSN 03090566 . (The full text of this publication is not available from this repository)

Saunders, J. and Wong, V. and Saunders, C. (2011) The Research Evaluation and Globalization of Business Research. British Journal of Management, 22 (3). pp. 401-419. ISSN 10453172 . (The full text of this publication is not available from this repository)

Saunders, J. and Wong, V. and Stagg, C. and Souza Fontan, M.M. (2005) How Screening Criteria Change During Brand Development. Journal of Product and Brand Management, 14 (4). pp. 239-249. ISSN 1061-0421. (The full text of this publication is not available from this repository)

Stagg, C. and Saunders, J. and Wong, V. (2002) Go/No-Go Criteria During Grocery Brand Development. Journal of Product & Brand Management, 11 (7). pp. 459-482. ISSN 1061-0421. (The full text of this publication is not available from this repository)

Cryer, P.C. and Saunders, J. and Jenkins, L.M. and Neale, H. and Cook, A.C. and Peters, T. (2001) Clusters within a general adult population of alcohol abstainers. International Journal of Epidemiology, 30 (4). pp. 756-765. ISSN 0300-5771 . (The full text of this publication is not available from this repository)

Stagg, C. and Saunders, J. and Wong, V. (1999) A Framework for Understanding New Product Evaluation in Consumer Packaged Goods. International Journal of New Product Development and Innovation Management, 1 (1). pp. 21-32. ISSN 1464-6684. (The full text of this publication is not available from this repository)

Saunders, J. (1998) Weighted census based deprivation indices: their use in small areas. Journal of Public Health Medicine, 20 (3). pp. 253-260. (Full text available)
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Saunders, J. (1998) The use of weighted census based depravation indices to measure the extent of deprivation in GP practice populations. Journal of Epidemiology and Community Health, 52 . p. 694. (The full text of this publication is not available from this repository)

Saunders, J. and Wong, V. and Doyle, P. (1994) The Congruence of Successful International Competitors: A Study of the Marketing Strategies and Organizations of Japanese and US Competitors in the UK. Journal of Global Marketing, 7 (3). pp. 41-60. ISSN 0891-1762. (The full text of this publication is not available from this repository)

Wong, V. and Saunders, J. (1993) Business Orientations and Corporate Success. Journal of Strategic Marketing, 1 (1). pp. 20-40. ISSN 0965-254X. (The full text of this publication is not available from this repository)

Doyle, P. and Saunders, J. and Wong, V. (1992) Competition in Global Markets: A Case Study of American and Japanese Competition in the British Market. Journal of International Business Studies, 23 (3). pp. 419-442. ISSN 0047-2506. (The full text of this publication is not available from this repository)

Wong, V. and Saunders, J. and Doyle, P. (1990) Japanese Marketing Strategy. Strategic Direction . pp. 10-22. ISSN 0258-0543. (The full text of this publication is not available from this repository)

Wong, V. and Saunders, J. and Doyle, P. (1988) The Quality of British Marketing: A Comparison with US and Japanese Multinationals in the UK Market. Journal of Marketing Management, 4 (2). pp. 107-130. ISSN 0267-257X. (The full text of this publication is not available from this repository)

Wong, V. and Saunders, J. and Doyle, P. (1987) Japanese Marketing Strategies in the United Kingdom. Long Range Planning, 20 (6). pp. 54-63. ISSN 0024-6301 . (The full text of this publication is not available from this repository)

Doyle, P. and Saunders, J. and Wong, V. (1986) Japanese Marketing Strategies in the UK: A Comparative Study. Journal of International Business Studies , 17 (1). pp. 27-46. ISSN 0047-2506. (The full text of this publication is not available from this repository)

Saunders, J. and Wong, V. (1985) In Search of Excellence in the UK. Journal of Marketing Management, 1 (1-2). pp. 119-137. ISSN 0267-257X. (The full text of this publication is not available from this repository)

Book section

Saunders, J. and Wong, V. (2011) Innovation. In: Kourdi, J., ed. The Marketing Century: How Marketing Drives Business and Shapes Society. Wiley, pp. 51-70. ISBN 9780470660157. (The full text of this publication is not available from this repository)

Wong, V. and Saunders, J. and Doyle, P. (1995) Japanese Marketing Strategies in the United Kingdom. In: McDonald, M., ed. Marketing Strategies: New Approaches, New Techniques. Pergamon, UK. ISBN 978-0080425726 . (The full text of this publication is not available from this repository)

Wong, V. and Saunders, J. and Doyle, P. (1994) Examining Generic Marketing Strategies and Organisations of Successful International Competitors. In: Saunders, J., ed. The Marketing Initiative: ESRC Research in Marketing and Related Topics. Prentice-Hall, UK, pp. 4-19. ISBN 978-0130428219 . (The full text of this publication is not available from this repository)

Doyle, P. and Wong, V. and Saunders, J. (1994) Fighting for the UK Market: British, Japanese and American Competitors Compared. In: Saunders, J., ed. The Marketing Initiative: ESRC Research in Marketing and Related Topics. Prentice-Hall, Hemel Hempstead, UK, pp. 256-275. ISBN 978-0130428219 . (The full text of this publication is not available from this repository)

Wong, V. (1994) New Product Introduction at Different Stages of the Product Life Cycle: The Integration of Marketing and Key Functional Strategies. In: Saunders, J., ed. The Marketing Initiative: ESRC Research in Marketing and Related Topics. Prentice-Hall, UK, pp. 102-148. ISBN unknown. (The full text of this publication is not available from this repository)

Conference or workshop item

Stagg, C. and Saunders, J. and Wong, V. (1999) New Product Screening in Consumer Packaged Goods Companies. In: Proceedings of EIASM/PDMA 6th International Product Development Management Conference, 5th to 6th July 1999, Churchill College, University of Cambridge, Cambridge. (The full text of this publication is not available from this repository)

Stagg, C. and Saunders, J. and Wong, V. (1999) New product Evaluation in Fast Moving Consumer Goods. In: Proceedings of the 28th European Marketing Academy Conference, 11th-14th May 1999, Humboldt University, Berlin. (Unpublished) (The full text of this publication is not available from this repository)

Stagg, C. and Saunders, J. and Wong, V. (1998) Success and Failure in New Product Development: Current Approaches and Unexploited Opportunities. In: Proceedings of 27th European Marketing Academy Conference, 20th-23rd May 1998, Stockholm School of Economics, Sweden. (The full text of this publication is not available from this repository)

Stagg, C. and Saunders, J. and Wong, V. (1996) A Study of Success and Failure Literature in New Product Development. In: Proceedings of the 29th Marketing Education Group Conference, July 1996, Glasgow, UK. (Unpublished) (The full text of this publication is not available from this repository)

Saunders, J. and Wong, V. and Doyle, P. (1992) Japanese? Marketing? Planning?: Business in Balance. In: Marketing in the New Europe and Beyond - Proceedings of the 25th Marketing Education Group Conference, July 1992, University of Salford, Manchester, UK. (Unpublished) (The full text of this publication is not available from this repository)

Wong, V. and Saunders, J. and Doyle, P. (1989) The Barriers to Achieving Stronger Marketing Orientation in British Companies: An Exploratory Study. In: Proceedings of the Marketing Education Group 22nd Conference, Glasgow Business School. (Unpublished) (The full text of this publication is not available from this repository)

Wong, V. and Doyle, P. and Saunders, J. (1989) The Congruence of Successful International Competitors: A study of the Marketing Strategies and Organisation of US, British and Japanese Competitors. In: Proceedings of the 18th European Marketing Academy Conference, Athens, Greece. (Unpublished) (The full text of this publication is not available from this repository)

Doyle, P. and Saunders, J. and Wong, V. (1989) International Marketing Strategies and Organisation: A Study of US, Japanese and British Competitors. In: Proceedings of the Annual Conference of the American Marketing Association, August 1989, Chicago, U.S.A.. (Unpublished) (The full text of this publication is not available from this repository)

Wong, V. and Saunders, J. and Doyle, P. (1988) The Quality of British Marketing: A Comparative Investigation of International Competition in the UK Market. In: Proceedings of the Marketing Education Group 2lst Conference, Huddersfield, UK. (Unpublished) (The full text of this publication is not available from this repository)

Doyle, P. and Saunders, J. and Wong, V. (1985) The Overseas Marketing of Japanese Subsidiaries. In: Proceedings of the American Marketing Association Summer Conference, Washington D.C. U.S.A.. (Unpublished) (The full text of this publication is not available from this repository)

Doyle, P. and Saunders, J. and Wong, V. (1985) A Comparative Investigation of Japanese Marketing Strategies in the British Market. In: Proceedings of the l4th Conference of the European Marketing Academy, Bielefeld, West Germany. (Unpublished) (The full text of this publication is not available from this repository)

Book

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2012) Principles of Marketing: 5th European Edition, Russian Language Edition. Williams Publishing House, Moscow, Russia ISBN 978-0136132370. (The full text of this publication is not available from this repository)

Kotler, P. and Armstrong, G. and Wong, V. and Saunders, J. (2010) Grundlagen des Marketing 5 aktualisierte Auflage. Pearson Education Deutschland GmbH, 1184 pp. ISBN 978-3-8689-4014-5. (The full text of this publication is not available from this repository)

Kotler, P. and Armstrong, G. and Wong, V. and Saunders, J. (2008) Principles of Marketing: 5th European Edition. Pearson Education Limited ISBN 978-0136132370 . (The full text of this publication is not available from this repository)

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2007) Grundlagen des Marketing, 4., aktualisierte Auflage. Pearson Education Deutschland GmbH ISBN 978-3-8689-4014-5. (The full text of this publication is not available from this repository)

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2006) Principes van Marketing. Pearson Education Benelux BV, Amsterdam, The Netherlands, 829 pp. ISBN 9789043010719 . (The full text of this publication is not available from this repository)

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2005) Principles of Marketing: 4th European Edition. Pearson Education Limited ISBN 978-0273684565. (The full text of this publication is not available from this repository)

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2003) Principi di Marketing (Italian Translation of Principles of Marketing). ISEDE and Prentice Hall International ISBN 978-8871925578. (The full text of this publication is not available from this repository)

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2003) Rinkodaros Principai (Lithuanian Translation of Principles of Marketing: 3rd European Edition). Pearson Education Limited and UAB “Poligrafua ir informatica”, Kaunas, Lithuania ISBN 9789986850502. (The full text of this publication is not available from this repository)

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (2001) Principles of Marketing: 3rd European Edition. FT/Prentice Hall Europe ISBN 978-0273646624 . (The full text of this publication is not available from this repository)

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. and Miguel, S. and Bigné, E. and Cámara, D. (2000) Introducción al Marketing: Segunda edición europea. Prentice Hall, Madrid, Spain ISBN 978-8483221785 . (The full text of this publication is not available from this repository)

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (1999) Grundlagen des Marketing, 2., überarbeitete Auflage. Prentice Hall Verlag ISBN 978-3827295484 . (The full text of this publication is not available from this repository)

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (1999) Principles of Marketing: 2nd European Edition. Prentice Hall Europe ISBN 978-0132622547 . (The full text of this publication is not available from this repository)

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (1999) Principles of Marketing: 2nd European Edition, Russian language edition. Prentice Hall Europe, Moscow, Russia ISBN 978-0132622547 . (The full text of this publication is not available from this repository)

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (1997) Principes van Marketing: de Europese Editie. Prentice-Hall Europe, UK and Academic Services, Schoonhoven, Netherlands ISBN 9789052612928. (The full text of this publication is not available from this repository)

Kotler, P. and Armstrong, G. and Saunders, J. and Wong, V. (1996) Principles of Marketing: 1st European Edition. Prentice-Hall ISBN 978-0131659032. (The full text of this publication is not available from this repository)

Research report (external)

Saunders, J. (1998) Health inequalities, deprivation and access to primary health care. Parts I and II. Centre for Health Services Studies (The full text of this publication is not available from this repository)

This list was generated on Wed Apr 16 17:08:11 2014 BST.