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| Barnes, Stuart J. and Scornavacca, Eusebio and McKenzie, Jonathon and Carroll, Amy (2009) In Search of Successful Mobile Advertising: Consumer and Business Perspectives. In: Wiedemann, Dietmar and Pousttchi, Key, eds. Handbook of Research on Mobile Marketing Management. IGI Global. ISBN 978-1-60566-074-5. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
