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2006
| Wood, Lisa M.C. and Pierson, B.J. (2006) The brand description of Sainsbury's and Aldi:price quality positioning. International Journal of Retail and Distribution Management, 34 (12). pp. 904-917. ISSN 0959-0552. (doi:https://doi.org/10.1108/09590550610714639) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
