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Number of items: 5.

Article

Mingers, J. and Macri, F. and Petrovici, D. (2012) Using The H-index To Measure The Quality Of Journals In The Field Of Business And Management. Information Processing and Management, 48 (2). pp. 234-241. ISSN 0306-4573. (Full text available)
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Conference or workshop item

Chan, Fanny Fong Yee and Petrovici, D. and Lowe, B. (2013) Cultural Differences in the Perception of Product Placement in Films. In: European Academy of Marketing 42nd Conference, 4th - 7th June 2013, University in Istanbul . (Unpublished) (The full text of this publication is not available from this repository)

Liao, Ying-Ying and Soltani, E. and Petrovici, D. (2010) Service Quality Through the Lens of Chinese Cultural Values: Setting the Agenda for Future Research. In: Proceedings of the 21st Production and Operations Management Society (POMS) Conference: Operations in Emerging Economics, Vancouver, Canada. (The full text of this publication is not available from this repository)

Petrovici, D. and Phillips, P.A. (2007) Service performance: An overview of extant literature and future research directions. In: Academy of Marketing SIG Workshop, 21st Service Workshop, November 2007, Westminster Business School. (Unpublished) (The full text of this publication is not available from this repository)

Petrovici, D. and Marinov, M. and Marinova, S. (2007) Consumer Evaluation of Advertising: Demographic and Segmentation Effects. In: 36th European Marketing Academy Conference (EMAC), May 2007, Reykjavik. (Unpublished) (The full text of this publication is not available from this repository)

This list was generated on Wed Apr 16 20:18:13 2014 BST.