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Article
| Perks, H. and Wong, Veronica (2003) Research in International New Product Development: Current Understanding and Future Imperatives. International Marketing Review, 20 (4). pp. 344-352. ISSN 0265-1335. (doi:https://doi.org/10.1108/02651330310485135) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
Book section
| Perks, H. and Wong, Veronica (2008) Research in International New Product Development: Current Understanding and Future Imperatives. In: Paliwoda, Stanley J. and Ryans, J., eds. International Marketing: Modern and Classic Papers. International Library of Critical Writings in Business and Management . Edward Elgar Publishing Ltd. ISBN 978-1-84376-649-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
