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Number of items: 6.
| Bauer, Hans H. and Barnes, Stuart J. and Reichardt, Tina and Neumann, Marcus M. (2008) Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study. In: Paliwoda, Stanley J. and Ryans, John K., eds. International Marketing: Modern and Classic Papers. Edward Elgar Publishing, Cheltenham. ISBN 978-1-84376-649-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Petrovici, Dan Alex and Paliwoda, Stanley J. (2008) Reasoned Action and Food Choice in a Transitional Economy. Journal of East-West Business, 14 (3/4). pp. 249-270. ISSN 1066-9868. (doi:https://doi.org/10.1080/10669860802530384) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Perks, H. and Wong, Veronica (2008) Research in International New Product Development: Current Understanding and Future Imperatives. In: Paliwoda, Stanley J. and Ryans, J., eds. International Marketing: Modern and Classic Papers. International Library of Critical Writings in Business and Management . Edward Elgar Publishing Ltd. ISBN 978-1-84376-649-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Petrovici, Dan Alex and Paliwoda, Stanley J. (2007) An empirical examination of public attitudes towards advertising in a transitional economy. International Journal of Advertising, 26 (2). pp. 247-276. ISSN 0265-0487. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Petrovici, Dan Alex and Paliwoda, Stanley J. (2005) Consumer Behaviour in Emerging Markets: The Case of Romanian Food Consumers. In: 34th EMAC Conference, May 2005, Milan. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Petrovici, Dan Alex and Paliwoda, Stanley J. (2005) An Empirical Examination of Primary Determinants and Public Attitudes towards Advertising in an Emerging Market Economy. In: Academy of Marketing Conference, July 2005, Dublin Institute of Science and Technology. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
