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2009

Number of items: 2.

2009

Lowe, B. and Barnes, B.R. (2009) Discounting and the Face Value Effect. In: European Academy of Marketing 38th Conference, 26th - 29th May 2009, Audenica School of Management, Nantes, France. (Unpublished) The full text of this publication is not available from this repository.

Lowe, B. (2009) The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands. In: European Academy of Marketing 38th Conference, 26th - 29th May 2009, Audenica School of Management, Nantes, France. (Unpublished) The full text of this publication is not available from this repository.

This list was generated on Fri May 24 09:22:41 2013 BST.