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Number of items: 3.

Article

Barnes, Stuart J. and Bauer, Hans H. and Neumann, Marcus M. and Huber, Frank (2007) Segmenting cyberspace: A customer typology for the Internet. European Journal of Marketing, . ISSN 0309-0566. (doi:https://doi.org/10.1108/03090560710718120) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bauer, Hans H. and Barnes, Stuart J. and Reichardt, Tina and Neumann, Marcus M. (2005) Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study. Journal of Electronic Commerce Research, . ISSN 1938-9027. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Book section

Bauer, Hans H. and Barnes, Stuart J. and Reichardt, Tina and Neumann, Marcus M. (2008) Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study. In: Paliwoda, Stanley J. and Ryans, John K., eds. International Marketing: Modern and Classic Papers. Edward Elgar Publishing, Cheltenham. ISBN 978-1-84376-649-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

This list was generated on Wed Apr 10 03:36:30 2019 BST.