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Number of items: 10.

Article

Bian, X. and Moutinho, L. (2011) Counterfeits and Branded Products - Effects Of Counterfeit Ownership. Journal of Product and Brand Management, 20 (5). pp. 379-393. ISSN 1061-0421. (The full text of this publication is not available from this repository)

Bian, X. and Moutinho, L. (2011) The Role of Brand Image, Product Involvement, and Knowledge in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects. European Journal of Marketing, 45 (1/2). pp. 191-215. ISSN 0309-0566. (The full text of this publication is not available from this repository)

Bian, X. and Moutinho, L. (2009) An Investigation of Determinants of Counterfeit Purchase Consideration. Journal of Business Research, 62 (3). pp. 368-378. ISSN 0148-2963. (The full text of this publication is not available from this repository)

Curry, B. and Davies, F. and Evans, M. and Moutinho, L. and Phillips, P.A. (2003) The Kohonen self-organising map as an alternative to cluster analysis: an application to direct marketing. International Journal of Market Research, 45 (2). pp. 191-211. ISSN 1470-7853. (The full text of this publication is not available from this repository)

Book section

Bian, X. (2011) Data Transformation. In: Moutinho, L. and Hutcheson, G., eds. The Sage Dictionary of Quantitative Management Research. Sage Publication, London, pp. 77-79. ISBN 9781412935296. (The full text of this publication is not available from this repository)

Conference or workshop item

Bian, X. and Moutinho, L. and Reast, J. (2009) Drop or Adopt? – Aaker’s (1997) Brand Personality Scales. In: 5th Thought Leaders International Conference on Brand Management, 6th to 7th April, 2009 Athens Greece, Athens, Greece. (Submitted) (The full text of this publication is not available from this repository)

Bian, X. and Moutinho, L. (2009) An Investigation of Consumers’ Perceptions of Counterfeit Branded Products, Original Branded Products and Purchase Intention. In: World Marketing Congress, 2009, Oslo. (Submitted) (The full text of this publication is not available from this repository)

Bian, X. and Moutinho, L. and Liu, W. (2008) An Examination of Effects of Consumers’ Perceptions on Purchase Intention toward Counterfeit Luxury Branded Products. In: Thought Leaders International Conference on Brand Management, 2008, UK. (The full text of this publication is not available from this repository)

Bian, X. and Moutinho, L. (2008) The Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects. In: Global Marketing Conference, 20th to 23rd March, 2008, Shanghai, China. (The full text of this publication is not available from this repository)

Bian, X. and Moutinho, L. (2007) Which Factors Determine Formation of Consideration set in the Context of Non-Deceptive Counterfeiting. In: Thought Leaders International Conference on Brand Management, 2007, Birmingham, UK. (The full text of this publication is not available from this repository)

This list was generated on Thu Apr 17 17:30:54 2014 BST.