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Number of items: 2.

Article

Yannopoulou, N. and Moufahim, M. and Bian, X. (2013) Brand Building and Social Media: A Discursive and Visual Analysis of User-Generated Brands. Contemporary Management Research . ISSN 1813-5498. (In press) The full text of this publication is not available from this repository.

Conference or workshop item

Yannopoulou, N. and Moufahim, M. and Bian, X. (2012) Brand building and social media: a discursive and visual analysis of User-Generated Brands. In: International Conference on Marketing Studies, 17th to 19th August, 2012, Bangkok, Thailand. (Submitted) The full text of this publication is not available from this repository.

This list was generated on Wed May 22 16:35:13 2013 BST.