Browse by Person (creator, editor, contributor, etc.)

Group by: Item Type | Date | No Grouping

2007 2006

Number of items: 3.

2007

Petrovici, D. and Marinov, M. and Marinova, S. (2007) Consumer Evaluation of Advertising: Demographic and Segmentation Effects. In: 36th European Marketing Academy Conference (EMAC), May 2007, Reykjavik. (Unpublished) The full text of this publication is not available from this repository.

Petrovici, Dan A and Marinova, S. and Marinov, M. and Lee, N. (2007) Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania. International Marketing Review, 24 (5). pp. 539-562. ISSN 0265-1335. The full text of this publication is not available from this repository.

2006

Petrovici, Dan A and Marinova, S. and Marinov, M. (2006) Determinants and Antecedents of general attitudes toward advertising in Bulgaria and Romania. In: 35th EMAC Conference , May 2006, Athens, Greece. The full text of this publication is not available from this repository.

This list was generated on Mon Jun 17 14:15:44 2013 BST.