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Number of items: 6.

Article

Marinov, M. and Petrovici, D.A. (2008) Consumer Evaluation of Advertising: Demographic and Segmentation Effects. Journal of Euromarketing, 17 (2). pp. 81-93. ISSN 1049-6483. (The full text of this publication is not available from this repository)

Petrovici, Dan.A and Marinov, M. (2007) Determinants and antecedents of general attitudes towards advertising - A study of two EU accession countries. European Journal of Marketing, 41 (3-4). pp. 307-326. ISSN 0309-0566. (The full text of this publication is not available from this repository)

Petrovici, Dan A and Marinova, S. and Marinov, M. and Lee, N. (2007) Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania. International Marketing Review, 24 (5). pp. 539-562. ISSN 0265-1335. (The full text of this publication is not available from this repository)

Conference or workshop item

Petrovici, D. and Marinov, M. and Marinova, S. (2007) Consumer Evaluation of Advertising: Demographic and Segmentation Effects. In: 36th European Marketing Academy Conference (EMAC), May 2007, Reykjavik. (Unpublished) (The full text of this publication is not available from this repository)

Petrovici, Dan A and Marinova, S. and Marinov, M. (2006) Determinants and Antecedents of general attitudes toward advertising in Bulgaria and Romania. In: 35th EMAC Conference , May 2006, Athens, Greece. (The full text of this publication is not available from this repository)

Petrovici, D.A. and Marinov, M. Determinants and Antecedents of General Attitudes towards Advertising in Bulgaria and Romania. In: 35th European Academy of Marketing Conference (EMAC), May 2006, Athens. (The full text of this publication is not available from this repository)

This list was generated on Thu Apr 24 15:59:43 2014 BST.