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Gupta, Suraksha and Malhotra, N. (2013) Marketing innovation: A resource-based view of international and local firms. Marketing Intelligence and Planning, 31 (2). pp. 111-126. ISSN 0263-4503. (doi:https://doi.org/10.1108/02634501311312026) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |