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Number of items: 38.

Article

Lowe, B. and Souza Monteiro, Diogo M and Fraser, I. (2013) Exploring the Role of Technology in Consumer Processing of Nutritional Information. Journal of Marketing Management . ISSN 0267-257X. (In press) The full text of this publication is not available from this repository.

Lowe, B. and Yeow, P. and Chan, F. (2013) Price Promotions and their Effect upon Consumer Reference Prices. Journal of Product and Brand Management . ISSN 1061-0421. (In press) The full text of this publication is not available from this repository.

Lowe, B. and Barnes, B.R. (2012) Consumer perceptions of monetary and non-monetary introductory promotions for new products. Journal of Marketing Management, 28 (5-6). pp. 621-651. ISSN 0267-257X. The full text of this publication is not available from this repository.

Lowe, B. and Barnes, B.R. and Rugimbana, R (2012) Discounting in International Markets and the Face Value Effect: A Double-Edged Sword? Psychology and Marketing, 29 (3). pp. 144-156. ISSN 0742-6046. The full text of this publication is not available from this repository.

Thwaites, D. and Lowe, B. and Monkhouse, L.L. and Barnes, B.R. (2012) The Impact of Negative Publicity on Celebrity Ad Endorsements. Psychology and Marketing, 29 (9). pp. 663-673. ISSN 0742-6046. The full text of this publication is not available from this repository.

Lowe, B. and Laffey, D. (2011) Is Twitter for the Birds? Using Twitter to Enhance Student Learning in a Marketing Course. Journal of Marketing Education, 33 (2). pp. 183-192. ISSN 0273-4753. The full text of this publication is not available from this repository.

Prugsamatz, S. and Lowe, B. and Alpert, F. (2010) Modelling Consumer Entertainment Choice: Key Attributes and Differences by Segment. Journal of Consumer Behaviour, 9 (5). pp. 381-392. ISSN 1472-0817. The full text of this publication is not available from this repository.

Lowe, B. and Alpert, F. (2010) The Formation and Evolution of Reference Price Perceptions in New Product Categories. Psychology and Marketing, 27 (9). pp. 846-873. ISSN 0742-6046; 1520-6793 . The full text of this publication is not available from this repository.

Lowe, B. and Lowe, J. and Lynch, D. (2010) A Case Study and Some Propositions about Marketing in a Fast Growth SME: Is Entrepreneurial Marketing Different? Journal of Strategic Management Education, 6 (4). ISSN 1649-3877. The full text of this publication is not available from this repository.

Lowe, B. (2010) Consumer Perceptions of Extra-free Product Promotions and Discounts: The Moderating Role of Perceived Risk. Journal of Product and Brand Management, 19 (7). pp. 496-503. The full text of this publication is not available from this repository.

Lowe, B. and Alpert, F. (2010) Pricing Strategy and the Formation and Evolution of Reference Price Perceptions in New Product Categories. Psychology and Marketing, 27 (9). pp. 846-873. ISSN 07426046 . The full text of this publication is not available from this repository.

Lowe, B. and Alpert, F. (2010) The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands. Journal of Product and Brand Management, 19 (7). pp. 504-511. ISSN 1061-0421. The full text of this publication is not available from this repository.

Sey, Aba and Lowe, B. and Poole, N. (2010) The Use of Intellectual Property Protection by Micro, Small, and Medium Scale Enterprises: A Case Study of Ghana. Enterprise Development and Microfinance, 21 (1). pp. 67-83. The full text of this publication is not available from this repository.

Lowe, B. and Lowe, J. (2009) Marketing Education and the Missing P: Evidence from Australia. Journal of Strategic Management Education, 5 (2). pp. 111-122. ISSN 1649-3877. The full text of this publication is not available from this repository.

Barnes, B.R. and O'Reilley, D. and Lowe, B. (2009) Moving Towards Equilibrium in Industrial Markets: An Analysis of Dyadic Paired Relationships. Journal of Strategic Management Education, 5 (3-4). pp. 151-166. ISSN 1649-3877. The full text of this publication is not available from this repository.

Lowe, B. and Alpert, F. (2007) Measuring reference price perceptions for new product categories: which measure is best? Journal of Product and Brand Management, 16 (2). pp. 132-141. ISSN 1061-0421. The full text of this publication is not available from this repository.

Myerscough, S. and Lowe, B. and Alpert, F. (2006) Willingness to Provide Personal Information Online: The Role of Perceived Privacy Risk, Privacy Statements and Brand Strength. Journal of Website Promotion, 2 (3/4). pp. 115-140. ISSN 1553-3611. The full text of this publication is not available from this repository.

Conference or workshop item

Lowe, B. and Lowe, J. and Lynch, D. (2012) Demarketing the Consumption of Household Water: Key Drivers and Implications for Social Marketing. In: ISM-Open Conference, 9th May 2012, Milton Keynes, UK. The full text of this publication is not available from this repository.

Lowe, B. and Lowe, J. and Lynch, D. and Laffey, D. (2012) Non-price Drivers of Household Water Consumption. In: Acadmey of Marketing Annual Conference, 2012, University of Southampton, Southampton, UK. The full text of this publication is not available from this repository.

Lowe, B. and Souza Monteiro, Diogo M and Fraser, I. (2012) Nutritional Information Labeling and New Technologies: An Exploration of Consumer Preferences. In: European Academy of Marketing 41st Conference, 22nd May 2012, ISCTE Business School, Lisbon. The full text of this publication is not available from this repository.

Lowe, B. and Lowe, J. and Lynch, D. (2012) Reducing Water Consumption: An Application and Extension of the Theory of Planned Behaviour. In: European Academy of Marketing 41st Conference, 22nd May 2012, ISCTE Business School, Lisbon. The full text of this publication is not available from this repository.

Laffey, D. and Lowe, B. and Gandy, A. (2011) Social Media: Past, Present and Future. A Review of the Literature. In: 15th Annual AMS World Marketing Congress, Reims, France. (Unpublished) The full text of this publication is not available from this repository.

Lowe, B. and Laffey, D. and D'Alessandro, D and Winzar, H. (2011) Student Acceptance of Twitter in Marketing Course: An Application of the TAM. In: 15th Annual AMS World Marketing Congress, Reims, France. (Unpublished) The full text of this publication is not available from this repository.

Johnson, D. and Lowe, B. (2011) Understanding Consumer Active Participation in Healthcare Virtual Communities. In: Summer Marketing Educators Conference, San Francisco. (Unpublished) The full text of this publication is not available from this repository.

Chan, F.F.Y and Petrovici, Dan A and Lowe, B. (2011) Young Consumers' Experiences and Perceptions of Product Placement in Movies and its Implications. In: Avanca International Conference Cinema - Art, Technology and Communication, Avanca, Portugal. (Unpublished) The full text of this publication is not available from this repository.

Lowe, B. and Barnes, B.R. (2009) Consumer Perceptions of Monetary and Nonmonetary Promotions for New Products. In: Academy of Marketing Annual Conference, 7th - 9th July 2009, Leeds Metropolitan University. (Unpublished) The full text of this publication is not available from this repository.

Lowe, B. and Barnes, B.R. (2009) Discounting and the Face Value Effect. In: European Academy of Marketing 38th Conference, 26th - 29th May 2009, Audenica School of Management, Nantes, France. (Unpublished) The full text of this publication is not available from this repository.

Lowe, B. (2009) The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands. In: European Academy of Marketing 38th Conference, 26th - 29th May 2009, Audenica School of Management, Nantes, France. (Unpublished) The full text of this publication is not available from this repository.

Souza Monteiro, Diogo M and Lowe, B. and Fraser, I.M. (2009) Willingness to Pay for Nutritional Information in Shopping Baskets. In: AAEA & ACCI Joint Annual Meeting , 26-28 July, Milwaukee, WI. (Unpublished) The full text of this publication is not available from this repository.

Lowe, B. and Winzar, H. (2005) Deriving a Short List of Brand Names: A Comparison of Measures Based on Censored Preference Data. In: Australian-New Zealand Marketing Academy Conference, Perth. The full text of this publication is not available from this repository.

Lowe, B. and Lowe, J. (2005) Marketing Drivers and Barriers to Growth in the Entrepreneurial Firm. In: Regional Entrpreneurship and Innovation Teaching Exchange, AGSE, Swinburne University: Melbourne. The full text of this publication is not available from this repository.

Lowe, B. and Lowe, J. (2004) Marketing Education in Australia: The Missing P! In: Australian-New Zealand Marketing Academy Conference, Wellington. The full text of this publication is not available from this repository.

Lowe, B. and Lowe, J. (2004) Marketing in a Fast Growth New Venture: Is Entrepreneurial Marketing Different? In: Australian-New Zealand Marketing Academy Conference, Wellington. The full text of this publication is not available from this repository.

Lowe, B. and Alpert, F. (2003) Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy. In: Winter Marketing Educators Conference, Orlando, Florida. The full text of this publication is not available from this repository.

Lowe, B. and Alpert, F. (2002) Reference Price Research: A Critical Review, Recent Developments and Future Directions. In: Academy of Marketing Annual Conference, Nottingham, UK. The full text of this publication is not available from this repository.

Book

Zikmund, W.G. and Ward, S. and Lowe, B. and Winzar, H. and Babin, B (2010) Marketing Research: 2nd Asia Pacific Edition. Cengage Learning, Australia, 570 pp. ISBN 978-0170183345. The full text of this publication is not available from this repository.

Lowe, B. and Winzar, H. and Ward, S. (2007) Essentials of SPSS for Windows Versions 14 and 15: A Business Approach. Cengage Learning, Australia, 158 pp. ISBN 9780170134651. The full text of this publication is not available from this repository.

Zikmund, W.G. and Ward, S. and Lowe, B. and Winzar, H. (2007) Marketing Research: An Asia Pacific Edition. Cengage Learing Australia, Melbourne, 570 pp. ISBN 0170127346. The full text of this publication is not available from this repository.

This list was generated on Sat May 25 07:18:54 2013 BST.