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Number of items: 39.

Article

Lowe, B. and Lynch, D. and Lowe, J. (2014) The role and application of social marketing in managing water consumption: a case study. International Journal of Nonprofit and Voluntary Sector Marketing, 19 (1). pp. 14-26. ISSN 1465-4520. (The full text of this publication is not available from this repository)

Lowe, B. and D'Alessandro, S. and Winzar, H. and Laffey, D. and Collier, William J. (2013) The Use of Web 2.0 Technologies in Marketing Classes: Key Drivers of Student Acceptance. Journal of Consumer Behaviour, 12 (5). pp. 412-422. ISSN 1472-0817. (The full text of this publication is not available from this repository)

Lowe, B. and Souza Monteiro, Diogo M and Fraser, I. (2013) Exploring the Role of Technology in Consumer Processing of Nutritional Information. Journal of Marketing Management, 29 (11-12). pp. 1337-1366. ISSN 0267-257X. (The full text of this publication is not available from this repository)

Lowe, B. and Yeow, P. and Chan, F. (2013) Price Promotions and their Effect upon Consumer Reference Prices. Journal of Product and Brand Management . ISSN 1061-0421. (In press) (The full text of this publication is not available from this repository)

Lowe, B. and Laffey, D. (2011) Is Twitter for the Birds? Using Twitter to Enhance Student Learning in a Marketing Course. Journal of Marketing Education, 33 (2). pp. 183-192. ISSN 0273-4753. (The full text of this publication is not available from this repository)

Prugsamatz, S. and Lowe, B. and Alpert, F. (2010) Modelling Consumer Entertainment Choice: Key Attributes and Differences by Segment. Journal of Consumer Behaviour, 9 (5). pp. 381-392. ISSN 1472-0817. (The full text of this publication is not available from this repository)

Lowe, B. and Lowe, J. and Lynch, D. (2010) A Case Study and Some Propositions about Marketing in a Fast Growth SME: Is Entrepreneurial Marketing Different? Journal of Strategic Management Education, 6 (4). ISSN 1649-3877. (The full text of this publication is not available from this repository)

Lowe, B. (2010) Consumer Perceptions of Extra-free Product Promotions and Discounts: The Moderating Role of Perceived Risk. Journal of Product and Brand Management, 19 (7). pp. 496-503. (The full text of this publication is not available from this repository)

Lowe, B. and Alpert, F. (2010) Pricing Strategy and the Formation and Evolution of Reference Price Perceptions in New Product Categories. Psychology and Marketing, 27 (9). pp. 846-873. ISSN 07426046 . (The full text of this publication is not available from this repository)

Lowe, B. and Alpert, F. (2010) The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands. Journal of Product and Brand Management, 19 (7). pp. 504-511. ISSN 1061-0421. (The full text of this publication is not available from this repository)

Sey, Aba and Lowe, B. and Poole, N. (2010) The Use of Intellectual Property Protection by Micro, Small, and Medium Scale Enterprises: A Case Study of Ghana. Enterprise Development and Microfinance, 21 (1). pp. 67-83. (The full text of this publication is not available from this repository)

Lowe, B. and Lowe, J. (2009) Marketing Education and the Missing P: Evidence from Australia. Journal of Strategic Management Education, 5 (2). pp. 111-122. ISSN 1649-3877. (The full text of this publication is not available from this repository)

Lowe, B. and Alpert, F. (2007) Measuring reference price perceptions for new product categories: which measure is best? Journal of Product and Brand Management, 16 (2). pp. 132-141. ISSN 1061-0421. (The full text of this publication is not available from this repository)

Myerscough, S. and Lowe, B. and Alpert, F. (2006) Willingness to Provide Personal Information Online: The Role of Perceived Privacy Risk, Privacy Statements and Brand Strength. Journal of Website Promotion, 2 (3/4). pp. 115-140. ISSN 1553-3611. (The full text of this publication is not available from this repository)

Conference or workshop item

Souza Monteiro, Diogo M and Lowe, B. and Fraser, I.M. (2013) Do conusmers value mobile technologies to assess nutritional information in retail environments? In: American Marketing Association, Marketing and Public Policy Conference, 30 May - 1 June 2013, Washington DC, USA. (Unpublished) (The full text of this publication is not available from this repository)

Lowe, B. and Alpert, F. (2013) Antecedents and Consequences of Consumer Perception of Product Innovativeness. In: Annual AMS World Marketing Congress, 17th to 19th July 2013, Canterbury, Kent. (Unpublished) (The full text of this publication is not available from this repository)

Souza Monteiro, Diogo M and Lowe, B. and Fraser, I. (2013) Consumer Willingness-to-Pay for Technology to Provide Nutritional Information in Retail environments. In: AMA Marketing and Public Policy Conference, 30th May to 1st June 2013, Washington DC. (Unpublished) (The full text of this publication is not available from this repository)

Chan, Fanny Fong Yee and Petrovici, D. and Lowe, B. (2013) Cultural Differences in the Perception of Product Placement in Films. In: European Academy of Marketing 42nd Conference, 4th - 7th June 2013, University in Istanbul . (Unpublished) (The full text of this publication is not available from this repository)

Chan, Fanny Fong Yee and Petrovici, D.A. and Lowe, B. (2013) The Role of Depth of Processing and Need for Cognition on Product Placement Effectiveness. In: Academy of Marketing Annual Conference, 8th to 11th July 2013, University of South Wales. (Unpublished) (The full text of this publication is not available from this repository)

Lowe, B. and Lowe, J. and Lynch, D. (2012) Demarketing the Consumption of Household Water: Key Drivers and Implications for Social Marketing. In: ISM-Open Conference, 9th May 2012, Milton Keynes, UK. (Unpublished) (The full text of this publication is not available from this repository)

Lowe, B. and Souza Monteiro, Diogo M and Fraser, I. (2012) Nutritional Information Labeling and New Technologies: An Exploration of Consumer Preferences. In: European Academy of Marketing 41st Conference, 22nd May 2012, ISCTE Business School, Lisbon. (Unpublished) (The full text of this publication is not available from this repository)

Lowe, B. and Lowe, J. and Lynch, D. and Laffey, D. (2012) Non-price Drivers of Household Water Consumption. In: Academy of Marketing Annual Conference, 3rd July, 2012, University of Southampton, Southampton, UK. (The full text of this publication is not available from this repository)

Lowe, B. and Lowe, J. and Lynch, D. (2012) Reducing Water Consumption: An Application and Extension of the Theory of Planned Behaviour. In: European Academy of Marketing 41st Conference, 22nd May 2012, ISCTE Business School, Lisbon. (Unpublished) (The full text of this publication is not available from this repository)

Laffey, D. and Lowe, B. and Gandy, A. (2011) Social Media: Past, Present and Future. A Review of the Literature. In: 15th Annual AMS World Marketing Congress, Reims, France. (Unpublished) (The full text of this publication is not available from this repository)

Lowe, B. and Laffey, D. and D'Alessandro, D and Winzar, H. (2011) Student Acceptance of Twitter in Marketing Course: An Application of the TAM. In: 15th Annual AMS World Marketing Congress, Reims, France. (Unpublished) (The full text of this publication is not available from this repository)

Johnson, D. and Lowe, B. (2011) Understanding Consumer Active Participation in Healthcare Virtual Communities. In: Summer Marketing Educators Conference, San Francisco. (Unpublished) (The full text of this publication is not available from this repository)

Chan, F.F.Y and Petrovici, Dan A and Lowe, B. (2011) Young Consumers' Experiences and Perceptions of Product Placement in Movies and its Implications. In: Avanca International Conference Cinema - Art, Technology and Communication, Avanca, Portugal. (Unpublished) (The full text of this publication is not available from this repository)

Lowe, B. (2009) The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands. In: European Academy of Marketing 38th Conference, 26th - 29th May 2009, Audenica School of Management, Nantes, France. (Unpublished) (The full text of this publication is not available from this repository)

Souza Monteiro, Diogo M and Lowe, B. and Fraser, I.M. (2009) Willingness to Pay for Nutritional Information in Shopping Baskets. In: AAEA & ACCI Joint Annual Meeting , 26-28 July, Milwaukee, WI. (Unpublished) (The full text of this publication is not available from this repository)

Lowe, B. and Winzar, H. (2005) Deriving a Short List of Brand Names: A Comparison of Measures Based on Censored Preference Data. In: Australian-New Zealand Marketing Academy Conference, Perth. (The full text of this publication is not available from this repository)

Lowe, B. and Lowe, J. (2005) Marketing Drivers and Barriers to Growth in the Entrepreneurial Firm. In: Regional Entrpreneurship and Innovation Teaching Exchange, AGSE, Swinburne University: Melbourne. (The full text of this publication is not available from this repository)

Lowe, B. and Lowe, J. (2004) Marketing Education in Australia: The Missing P! In: Australian-New Zealand Marketing Academy Conference, Wellington. (The full text of this publication is not available from this repository)

Lowe, B. and Lowe, J. (2004) Marketing in a Fast Growth New Venture: Is Entrepreneurial Marketing Different? In: Australian-New Zealand Marketing Academy Conference, Wellington. (The full text of this publication is not available from this repository)

Lowe, B. and Alpert, F. (2003) Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy. In: Winter Marketing Educators Conference, Orlando, Florida. (The full text of this publication is not available from this repository)

Lowe, B. and Alpert, F. (2002) Reference Price Research: A Critical Review, Recent Developments and Future Directions. In: Academy of Marketing Annual Conference, Nottingham, UK. (The full text of this publication is not available from this repository)

Book

Lowe, B. and Zikmund, W.G. and Ward, S. and Hume, W. and Babin, B. (2014) Marketing Research: 3rd Asia Pacific Edition. Cengage Learning, Melbourne, 618 pp. ISBN 9780170236027. (In press) (The full text of this publication is not available from this repository)

Zikmund, W.G. and Ward, S. and Lowe, B. and Winzar, H. and Babin, B. (2010) Marketing Research: 2nd Asia Pacific Edition. Cengage Learning, Australia, 570 pp. ISBN 978-0170183345. (The full text of this publication is not available from this repository)

Lowe, B. and Winzar, H. and Ward, S. (2007) Essentials of SPSS for Windows Versions 14 and 15: A Business Approach. Cengage Learning, Australia, 158 pp. ISBN 9780170134651. (The full text of this publication is not available from this repository)

Zikmund, W.G. and Ward, S. and Lowe, B. and Winzar, H. (2007) Marketing Research: An Asia Pacific Edition. Cengage Learing Australia, Melbourne, 570 pp. ISBN 0170127346. (The full text of this publication is not available from this repository)

This list was generated on Fri Apr 18 04:04:05 2014 BST.