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Number of items: 3.

Article

Petrovici, Dan A and Marinova, S. and Marinov, M. and Lee, N. (2007) Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania. International Marketing Review, 24 (5). pp. 539-562. ISSN 0265-1335. The full text of this publication is not available from this repository.

Shih-Tung, S. and Wong, V. and Lee, N. (2005) The Effects of External Linkages on New Product Innovativeness: An Examination of Moderating and Mediating Influences. Journal of Strategic Marketing, 13 (3). pp. 199-218. ISSN 0965-254X. The full text of this publication is not available from this repository.

Conference or workshop item

Petrovici, Dan A and Ritson, C and Ness, M.R (2003) Modelling determinants of food consumption behaviour in an emerging economy. In: Academy of Marketing Annual conference, July 2003, Birmingham, UK. The full text of this publication is not available from this repository.

This list was generated on Thu May 23 03:45:44 2013 BST.