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Business sustainability through successful integration of marketing and operations.
Industrial Marketing Management, 43 (1). pp. 3-5. ISSN 00198501 (ISSN). (The full text of this publication is not available from this repository)
The Effects of External Linkages on New Product Innovativeness: An Examination of Moderating and Mediating Influences.
Journal of Strategic Marketing, 13 (3). pp. 199-218. ISSN 0965-254X. (The full text of this publication is not available from this repository)
Petrovici, Dan Alex
Ness, Mitchell R.
Modelling determinants of food consumption behaviour in an emerging economy.
In: Academy of Marketing Annual conference, July 2003, Birmingham, UK. (The full text of this publication is not available from this repository)
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Sun Nov 23 03:48:46 2014 GMT
University of Kent
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