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Number of items: 5.
Article
| Bian, Xuemei and Kitchen, Philip J. and Cuomo, Maria (2011) Advertising Self-Regulation - Clearance Processes, Effectiveness and Future Research Agenda. Marketing Review, 11 (4). pp. 393-414. ISSN 1469-347X. (doi:https://doi.org/10.1362/146934711X13210328716028) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Barnes, Bradley R. and Kitchen, Philip J. and Spickett-Jones, J. Graham and Yu, Q. (2004) Investigating the Impact of International Cosmetics Advertising in China. International Journal of Advertising, 23 (3). pp. 361-387. ISSN 0265-0487. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Spickett-Jones, J. Graham and Kitchen, Philip J. and Barnes, Bradley R. (2004) Investigative Approaches to the Study of Advertising. Journal of Promotion Management, 11 (1). pp. 3-28. ISSN 1049-6491. (doi:https://doi.org/10.1300/J057v11n01_02) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
Conference or workshop item
| Kitchen, Philip J. and Reast, J. and Bian, Xuemei (2008) Gambling Promotional Activity and Its Effects on Vulnerable Groups. In: First Interdisciplinary Symposium on Gambling Policy and Regulation, 2008, Glasgow, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Barnes, Bradley R. and Kitchen, Philip J. and Spickett-Jones, J. Graham (2002) Integrated Marketing Communications. In: Academy of Marketing Conference, Nottingham, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
