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Number of items: 3.
Article
| Lowe, Ben and Johnson, Devon (2017) Diagnostic and Prescriptive Benefits of Consumer Participation in Virtual Communities of Personal Challenge. European Journal of Marketing, 51 (11/12). pp. 1817-1835. ISSN 0309-0566. (doi:https://doi.org/10.1108/EJM-05-2016-0271) (Full text available) |
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| Johnson, Devon and Lowe, Ben (2015) Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities. Journal of Interactive Marketing, 29 (1). pp. 1-10. ISSN 1094-9968. E-ISSN 1520-6653. (doi:https://doi.org/10.1016/j.intmar.2014.07.002) (Full text available) |
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Conference or workshop item
| Johnson, Devon and Lowe, Ben (2011) Understanding Consumer Active Participation in Healthcare Virtual Communities. In: Summer Marketing Educators Conference, San Francisco. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
