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Lowe, Ben and Alpert, Frank (2003) Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy. In: Henderson, G.R. and Moore, M.C., eds. American Marketing Association Winter Educators' Conference: Marketing Theory and Applications. American Marketing Association pp. 179-187. ISBN 0-87757-305-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |