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Article

Halliday, Sue and Phillips, Paul A. (2008) Marketing/Accounting Synergy: A Discussion of its Potential and Evidence in E-business Planning. Journal of Marketing Management, 24 (7-8). pp. 751-770. ISSN 0267-257X. (The full text of this publication is not available from this repository)

Monograph

Phillips, Paul A. and Halliday, Sue (2008) Marketing/Accounting Synergy: A Discussion of its Potential and Evidence in E-business Planning. Working paper. University of Kent, Canterbury , Canterbury (Full text available)
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