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Article

Carroll, Amy and Barnes, Stuart J. and Scornavacca, Eusebio and Fletcher, Keith (2006) Consumer Perceptions and Attitudes toward SMS Advertising: Recent Evidence from New Zealand. International Journal of Advertising, 26 (1). pp. 79-98. (doi:https://doi.org/10.1109/ICMB.2005.30) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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