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Number of items: 3.
Conference or workshop item
| Fitzgerald, Maureen and Arnott, David (1996) Understanding demographic effects on marketing communications in services. In: International Journal of Service Industry Management. Emerald Group Publishing Ltd pp. 31-45. (doi:https://doi.org/10.1108/09564239610122947) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
Review
| Fitzgerald, Maureen (1998) Contemporary services marketing management: A reader. Review of: Contemporary Services Marketing Management: A Reader by Gabbott, Mark and Hogg, Gillian. International Journal of Service Industry Management, 9 (1). pp. 93-94. ISSN 0956-4233. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Fitzgerald, Maureen (1996) Store wars: The battle for mindspace and shelfspace - Corstjens,J, Corstjens,M. International Journal of Service Industry Management, 7 (3). p. 63. ISSN 0956-4233. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
