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2003
Morris, Leigh and Abrams, Dominic and Randsley de Moura, Georgina and Durlach, Paula (2003) Delaying the inevitable? The effects of "time to think" on responses to innovative concepts. European Journal of Marketing, 37 (10). pp. 1440-1456. ISSN 0309-0566. (doi:https://doi.org/10.1108/03090560310487185) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) |