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Conference or workshop item
| Chan, Fanny Fong Yee and Petrovici, Dan Alex and Lowe, Ben (2013) The Role of Depth of Processing and Need for Cognition on Product Placement Effectiveness. In: Academy of Marketing Annual Conference, 8th to 11th July 2013, University of South Wales. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
