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Number of items: 10.
Article
| Feiereisen, Stephanie and Wong, Veronica and Broderick, Amanda J. (2013) Is a Picture Always Worth a Thousand Words? The Impact of Presentation Formats in Consumers’ Early Evaluation of Really New Products. Journal of Product Innovation Management, 30 (S1). pp. 159-173. ISSN 0737-6782. (doi:https://doi.org/10.1111/jpim.12069) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Feiereisen, Stephanie and Wong, Veronica and Broderick, Amanda J. (2008) Analogies and Mental Simulations in Learning for Really New Products: The Role of Visual Attention. Journal of Product Innovation Management, 25 (6). pp. 593-607. ISSN 0737-6782. (doi:https://doi.org/10.1111/j.1540-5885.2008.00324.x) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
Conference or workshop item
| Feiereisen, Stephanie and Wong, Veronica and Broderick, Amanda J. (2009) Enhancing Attitudes for Really New Products (RNPs): Can Communication strategies help break the ‘curse of innovation’? In: Proceedings of the 38th European Marketing Academy Conference (EMAC), 24th to 26th May 2009, Audencia Nantes Ecole de Management, Nantes, France.. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Feiereisen, Stephanie and Wong, Veronica and Broderick, Amanda J. (2008) Picture This: The Effect of Presentation Format on Consumer Responses to Really New Products (RNPs). In: Proceedings of the ANZMAC Conference, 1st to 3rd December 2008, Sydney, Australia. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Feiereisen, Stephanie and Wong, Veronica and Broderick, Amanda J. (2008) Too Much to Take In? The Role of Advertising Variables, Emotions and Visual Attention in Consumer Learning for Really New Products (RNPs). In: Proceedings of the 2008 North American Conference of the Association for Consumer Research, 24-25 October 2008, San Francisco, United States. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Feiereisen, Stephanie and Wong, Veronica and Broderick, Amanda J. (2008) Too Much to Take In? The Role of Consumer Discouragement in the Comprehension of Really New Products. In: Proceedings of the 37th European Marketing Academy Conference (EMAC), 27-30 May 2008, Brighton, United Kingdom. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Feiereisen, Stephanie and Wong, Veronica and Broderick, Amanda J. (2007) Analogies and Mental Simulations in Learning for RNPs (Really New Products): The Role of Visual Attention. In: 14th International Product Development Management Conference, 10-12 June 2007, Faculty of Engineering of the University of Porto, Roberto Frias, Porto, Portugal. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Feiereisen, Stephanie and Wong, Veronica and Broderick, Amanda J. (2007) Consumer Learning Processes for Really New Products: Is a Picture Really Worth a Thousand Words? In: Proceedings of the 36th Annual Conference of the European Marketing Academy (EMAC). ISBN 9979-9483-5-3. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Feiereisen, Stephanie and Wong, Veronica and Broderick, Amanda J. (2006) Multi-disciplinary Approach to Learning Theories: Application to Consumer Learning for Really New Products. In: Proceedings of the Academy of Marketing Conference 2006. Middlesex University Press, London ISBN 978-1-904750-49-9. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Feiereisen, Stephanie and Wong, Veronica and Broderick, Amanda J. (2006) The Effects of Visual and Verbal Advertising Learning Strategies for Really New Products: The Mediating Role of Visual Attention. In: Proceedings of the 35th EMAC. ISBN 960-89199-0-8. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
